NEWS: Express opens pounds 10m creative review

Express Newspapers is reviewing its pounds 10 million advertising account, currently split between DMB&B and Walsh Trott Chick Smith, following the radical merger of the Daily and Sunday Express two weeks ago.

Express Newspapers is reviewing its pounds 10 million advertising

account, currently split between DMB&B and Walsh Trott Chick Smith,

following the radical merger of the Daily and Sunday Express two weeks

ago.



The agency rethink comes as no surprise to the two agencies after

Stephen Grabiner, Express Newspapers’ managing director, implemented a

full-scale revamp of the newspapers’ offering in which Richard Addis,

formerly the editor of the Daily Express, became editor of both titles

(Campaign, 6 September).



DMB&B handles the Daily Express’s pounds 3.7 million advertising account

while Walsh Trott controls the Sunday title’s recently increased pounds

6 million budget. Walsh Trott landed the Sunday Express’s account just

five months ago, having been appointed by the then editor, Sue Douglas,

as she attempted to revitalise the ailing tabloid. Douglas was ousted in

the shake-up.



The review, scheduled for late autumn, will be overseen by Grabiner and

Addis. It is likely that the advertising account will be pooled into a

single agency.



Since the Daily and Sunday Express merger, Grabiner and Addis have

completed editorial changes that include the planned launch of a seven-

day 20- to 32-page sports tabloid and a doubling of the newspapers’

colour capacity. A shortlist of agencies will be drawn up next month

after the editorial merger.



Media buying, currently with IDK, may be reviewed. Historically,

Grabiner has had a strong relationship with John Ayling and Associates.

The advertising for the Daily Star, which is with Leo Burnett, is

unaffected.



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