NEWS: FCB recruits ex-Lowe TV head for new role

Foote Cone Belding is to appoint John Griffin to the newly created post of creative development director as part of a major effort to improve its creative output.

Foote Cone Belding is to appoint John Griffin to the newly created post

of creative development director as part of a major effort to improve

its creative output.



Griffin had been running his own company, Mike Griffin Productions.

Previously, he set up the TV department at Abbott Mead Vickers BBDO

before going on to become head of TV at Lowe Howard-Spink. He will take

up the post in two weeks’ time.



The move is a prelude to a major shake-up within FCB’s production

departments, although Alan Midgley and John Bacon, the agency’s joint

creative directors, will retain overall creative control.



However, Bacon said: ‘Mike’s brief is to make the agency’s creative work

as good as it could possibly be.’



Griffin is expected to concentrate mainly on TV, which accounts for

about 85 per cent of FCB’s client spend. His arrival is expected to

result in the agency’s TV production, print production, typography and

print-buying departments operating virtually as a single unit.



‘A lot of agency systems haven’t changed since the 50s, even though the

technology is moving at a tremendous pace,’ Bacon commented.

‘Integration of this kind within agencies is going to become

increasingly commonplace.’



Griffin, 49, was one of the first people to be hired at the then Boase

Massimi Pollitt and later worked for BBDO, before following David Abbott

into the fledgling French Gold Abbott.



‘Mike has the experience of a 100-year-old, combined with the enthusiasm

of a 25-year-old,’ Bacon continued. ‘He is still incredibly excited

about the business.’



Griffin said: ‘The agency has been languishing for a long time, but Alan

and John are determined to get it back to where it was. It has the

clients. It just needs to get the creative work sorted out.’



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