Foote Cone Belding is to appoint John Griffin to the newly created post
of creative development director as part of a major effort to improve
its creative output.
Griffin had been running his own company, Mike Griffin Productions.
Previously, he set up the TV department at Abbott Mead Vickers BBDO
before going on to become head of TV at Lowe Howard-Spink. He will take
up the post in two weeks’ time.
The move is a prelude to a major shake-up within FCB’s production
departments, although Alan Midgley and John Bacon, the agency’s joint
creative directors, will retain overall creative control.
However, Bacon said: ‘Mike’s brief is to make the agency’s creative work
as good as it could possibly be.’
Griffin is expected to concentrate mainly on TV, which accounts for
about 85 per cent of FCB’s client spend. His arrival is expected to
result in the agency’s TV production, print production, typography and
print-buying departments operating virtually as a single unit.
‘A lot of agency systems haven’t changed since the 50s, even though the
technology is moving at a tremendous pace,’ Bacon commented.
‘Integration of this kind within agencies is going to become
Griffin, 49, was one of the first people to be hired at the then Boase
Massimi Pollitt and later worked for BBDO, before following David Abbott
into the fledgling French Gold Abbott.
‘Mike has the experience of a 100-year-old, combined with the enthusiasm
of a 25-year-old,’ Bacon continued. ‘He is still incredibly excited
about the business.’
Griffin said: ‘The agency has been languishing for a long time, but Alan
and John are determined to get it back to where it was. It has the
clients. It just needs to get the creative work sorted out.’