John Bedford and Paul Simblett, who quit as joint creative directors of
Burkitt Edwards Martin when the agency hired Mike Court as its creative
chief, have joined Foote Cone Belding.
Bedford, a writer, and Simblett, his art director, are best known for
their work on Southern Comfort, including the latest cinema film, as
well as the TV launch of Coors Extra Gold lager, which featured the
former Cheers star, John Ratzenburger.
They will work across all FCB’s accounts, with particular emphasis on
Kimberly-Clark and S. C. Johnson.
Their arrival is in line with plans by Alan Midgley and John Bacon, the
agency’s joint creative directors, to bring some extra experience into a
youthful, 17-strong creative department.
The appointment follows the promotion of two of the agency’s long-
serving creatives, the writer, Peter Cayless, and the art director,
Brian Watson, to joint deputy creative directors working mainly on the
Daily Mail and Laboratoires Garnier (Campaign, 10 May).
Midgley said: ‘Without John, Peter, Brian and myself the creative
department is relatively junior. Although we intend to bring on our
young talent, it’s important we have another good senior team.’
Simblett and Bedford teamed up at Davidson Pearce in 1986, where they
were group heads until the agency’s merger with BMP three years later.
At BMP they created the British Rail ‘sheep’ poster which won a Cannes
gold in 1992, as well as the long-running Scottish Amicable ‘amicable
Bedford and Simblett have been freelancing since parting company with
Burkitts six months ago.
Bedford said: ‘We were approached by other agencies but FCB proved the
most interesting for us. At the moment the agency isn’t getting the
notice it deserves.’