NEWS: Fisher takes top role at CLT Radio

CLT UK Radio has raided the client world to appoint Carol Fisher, the former head of international marketing at Courage, as its new managing director.

CLT UK Radio has raided the client world to appoint Carol Fisher, the

former head of international marketing at Courage, as its new managing

director.



The appointment ends a search that began in March when headhunters were

briefed to begin the trawl for a new commercial director and a new

managing director.



Stan Park, the former Independent Radio Sales managing director, was

appointed commercial director responsible for sales last month.



Fisher, who joins next week, will be responsible for the management of

sales teams at CLT’s three stations - Talk Radio, Atlantic 252 and

Country 1035AM. Her role will be to increase revenue, improve client

understanding and boost brand identity.



She will also look at new- business opportunities and assess the

strategic direction of the company. In addition, Fisher will work

closely with Park, whose brief is to oversee sales for CLT’s three

brands.



Fisher said: ‘I’ll have a clear focus on speaking to clients about what

they are looking for - I speak their language. As a client, no radio

station ever came to talk to me.’



Commenting on her reasons for taking the job, Fisher said: ‘I felt that

taking AN Other marketing director’s appointment wouldn’t offer the same

challenge. There’s a huge amount to be done at CLT and a lot of

potential for me to make a difference. I’m not into ‘same again as last

year plus 2 per cent’.’



Fisher has a long and successful career in brand marketing behind her.

As the marketing director of Holsten Distributors, she was responsible

for the famous Holsten Pils anagram poster campaign and was also the

driving force behind the development of an international strategy for

Fosters.



The managing director of CLT UK Radio, Travis Baxter, said: ‘We wanted

someone at an operational level, someone who has been on the other side,

who has been responsible for their company’s money and owned their

brands and used media.’



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