Conde Nast has unveiled a healthy set of July-December 1995 ABC figures
that show a modest across-the-board rise.
Five of its magazines chalked up their highest ABCs, including the
flagship glossy fashion title, Vogue, which achieved sales of 188,669,
compared with 186,555 for the same period in 1994.
Vanity Fair recorded the biggest circulation increase, up 5.1 per cent
year on year to 82,137. GQ also managed to put on sales in the highly
competitive men’s sector, climbing to 128,722 from 126,227.
World of Interiors notched up the smallest rise of all its titles with
an increase of 0.4 per cent to 71,691.
Conde Nast’s managing director, Nicholas Coleridge, said one of the
strongest performances was House and Garden, which has edged ahead of
IPC Magazines’ Homes and Gardens for the first time with an ABC of
161,218, compared with 159,358 for its rival.
Coleridge explained: ‘Most of the other decorating titles are down, and
I regard it as a triumph that House and Garden has overtaken Homes and
Gardens. It’s been the killing fields out there. The key for us is that
for the sixth period running we have made significant market share gains
in the upmarket sector.’
Commenting on the continued dominance of IPC Magazines’ Loaded in the
men’s magazine sector, Coleridge said: ‘Good for them, it takes it right
to the other end of the market. Our desire is to be the quality market
Coleridge has joined other senior magazine figures in calling for
publishers to release ABC figures on the same day. ‘This wait-and-see
attitude is highly suspicious,’ he added.
The National Magazine Company is now the only major publishing house not
to have released its ABC figures.