Five agencies are lining up for a Nikon pitch from which the victor
could take the ultimate prize of the Japanese group’s pounds 6 million
advertising across Europe.
Foote Cone Belding, the Conquest group, Bozell Worldwide and two other
agencies will pitch on 16 April in Amsterdam for the job of launching a
The launch is the first time the camera-maker has sought to enter the
market on a Europeanwide basis, and agencies have been asked to
concentrate on ways of harmonising its advertising across the Continent.
So far, Nikon has allowed each country free rein in the way it markets
its products but the company is now keen to have a more concerted
Each of Nikon’s biggest European markets - Germany, France and the UK -
were asked to nominate agencies to pitch for the business, all of which
face a Japanese agency and one other from Switzerland in the final
Delaney Fletcher Bozell has handled Nikon’s work in the UK for around
seven years. Bozell Worldwide’s executive vice-president Europe, Paul
Slaymaker, confirmed the agency was participating in the review.