The Daily Telegraph is reviewing its pounds 4 million media account held
by John Ayling and Associates since 1989.
Four agencies are pitching for the business - the Media Factor,
Mediastar, J. Walter Thompson Media and the incumbent. The creative
work, which is at JWT, is unaffected by the review.
The managing director of John Ayling and Associates, John Ayling, denied
there was a review in progress, but said: ‘Inevitably when there is new
management you would expect them to be looking at everything they do.’
Changes in the broadsheet’s media arrangements were expected following
some top-level management moves.
Last October, the high-profile editor, Max Hastings, jumped ship to the
Evening Standard and was replaced by the Sunday Telegraph editor,
Charles Moore. Then themarketing manager, Hugo Drayton, replaced the
marketing director, David Pugh, who quit citing editorial changes as a
Paul Woolfenden joined in the new role of promotions director, a
position he had previously held at the Sunday Times and the Times.
Last March, the newspaper switched to brand-building advertising after
four years of tactical price advertising.
Len Sanderson, advertising sales manager at the Daily Telegraph,
declined to comment on the review.