NEWS: Four shops line up to take on TBWA for Morgan’s rum task

Seagram UK has asked non-roster agencies to pitch for its pounds 4 million Captain Morgan’s Spiced rum account, currently held by TBWA.

Seagram UK has asked non-roster agencies to pitch for its pounds 4

million Captain Morgan’s Spiced rum account, currently held by TBWA.



BST-BDDP, Leagas Delaney, Duckworth Finn Grubb Waters and Simons Palmer

Clemmow Johnson are lining up against TBWA for a pitch at the beginning

of January.



Abbott Mead Vickers BBDO, a global roster agency through the BBDO

network, was invited to pitch, but faced a client conflict with Famous

Grouse whisky.



Neil Tallantire, the marketing manager for spirits and fortified wines

at Seagram, said: ‘Creative work has reached the stage where we want to

develop it so it makes sense to look around.’ He played down the

significance of talking to non-roster shops.



TBWA recently launched a 48-sheet poster campaign for Morgan’s Spiced in

Scotland, with the established line, ‘Get Morgan’s Spiced’. Point-of-

sale promotions and radio advertising has accounted for most of the

marketing budget this year.



Morgan’s Spiced rum was launched in Scotland in the early 90s, and was

then rolled out across the UK.



Media, which is currently held by New PHD, will not be affected by the

creative pitch.



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