NEWS: Fraser resigns in Carlsberg move

K Advertising has enlisted the help of a senior Saatchi and Saatchi group account director to run its flagship Carlsberg business after the resignation this week of Glen Fraser, K Advertising’s client services director.

K Advertising has enlisted the help of a senior Saatchi and Saatchi

group account director to run its flagship Carlsberg business after the

resignation this week of Glen Fraser, K Advertising’s client services

director.



Fraser oversaw the UK Carlsberg business at K Advertising, and worked on

other accounts, including GM Card and Allied Domecq.



K Advertising’s Carlsberg account will be now be run by David Goring-

Morris. He combines his stewardship of Saatchi and Saatchi’s Carlsberg-

Tetley business, including brands such as Castlemaine XXXX, with the new

role of group account director on Carlsberg in the UK.



Goring-Morris, who, on Carlsberg will report directly to Hamish Pringle,

K Advertising’s chief executive, will be joined on the business by the

planner, Alex Batchelor.



The move will ignite speculation about the autonomy of K Advertising

within the Saatchi and Saatchi Group. The agency was at pains to

establish security systems to underscore its independence following a

move to Cordiant’s Whitfield Street offices earlier this year.



However, some consolidation has taken place with the merger of backroom

facilities between K Advertising and its sister agencies, Saatchi and

Saatchi and Team Saatchi.



Pringle denied that the appointment of Goring-Morris undermined K

Advertising’s independence or indicated a lack of confidence from

Carlsberg: ‘This is a sign of the strength of our relationship with

Saatchi and Saatchi within the Saatchi and Saatchi Group. It represents

a creative solution to a management change.’



Derek Bowden, the chief executive of Saatchi and Saatchi Europe and head

of the management committee for the Saatchi and Saatchi Group, said:

‘Carlsberg-Tetley requested that we add resource and share learning

across all of its brands.’



Fraser commented: ‘I put several projects on hold because I wanted to

play my part in steering K Advertising through a period of change.’



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