K Advertising has enlisted the help of a senior Saatchi and Saatchi
group account director to run its flagship Carlsberg business after the
resignation this week of Glen Fraser, K Advertising’s client services
Fraser oversaw the UK Carlsberg business at K Advertising, and worked on
other accounts, including GM Card and Allied Domecq.
K Advertising’s Carlsberg account will be now be run by David Goring-
Morris. He combines his stewardship of Saatchi and Saatchi’s Carlsberg-
Tetley business, including brands such as Castlemaine XXXX, with the new
role of group account director on Carlsberg in the UK.
Goring-Morris, who, on Carlsberg will report directly to Hamish Pringle,
K Advertising’s chief executive, will be joined on the business by the
planner, Alex Batchelor.
The move will ignite speculation about the autonomy of K Advertising
within the Saatchi and Saatchi Group. The agency was at pains to
establish security systems to underscore its independence following a
move to Cordiant’s Whitfield Street offices earlier this year.
However, some consolidation has taken place with the merger of backroom
facilities between K Advertising and its sister agencies, Saatchi and
Saatchi and Team Saatchi.
Pringle denied that the appointment of Goring-Morris undermined K
Advertising’s independence or indicated a lack of confidence from
Carlsberg: ‘This is a sign of the strength of our relationship with
Saatchi and Saatchi within the Saatchi and Saatchi Group. It represents
a creative solution to a management change.’
Derek Bowden, the chief executive of Saatchi and Saatchi Europe and head
of the management committee for the Saatchi and Saatchi Group, said:
‘Carlsberg-Tetley requested that we add resource and share learning
across all of its brands.’
Fraser commented: ‘I put several projects on hold because I wanted to
play my part in steering K Advertising through a period of change.’