NEWS: GGT succeeds BBH on animal welfare charity account

The International Fund for Animal Welfare has chosen GGT to handle its pounds 1 million advertising account.

The International Fund for Animal Welfare has chosen GGT to handle its

pounds 1 million advertising account.



The business had been with Bartle Bogle Hegarty for several years, but

was left homeless after BBH took on another charity, the Countryside

Movement, last summer.



The Countryside Movement, chaired by Sir David Steel, is intended to

provide a voice for about five million people who live and work in rural

Britain. The IFAW is dedicated to campaigning against animal cruelty.



The IFAW has a history of hard-hitting campaigns in the UK. Last year it

used a medical photograph of John Wayne Bobbitt’s severed penis - which

had been cut off in anger by his wife - in a national press campaign.



The ad was designed to highlight the fact that thousands of Canadian

seals are killed or castrated every year to sell in the Far East, where

their organs are considered an aphrodisiac.



The ad was later withdrawn after pressure by the Advertising Standards

Authority.



The lobbying organisation now plans to spend as much as pounds 1 million

in the run-up to the forthcoming general election, to alert all parties

to the fact that animal welfare is an issue which many voters care very

deeply about.



Richard Moore, IFAW’s UK election campaign team leader, confirmed the

win, which followed informal discussions with GGT as well as Euro

RSCGWnek Gosper and Delaney Fletcher Bozell.



Moore said: ‘We need three things from our advertising agency: a

rigorous approach to strategic planning; an outstanding creative

product; and a commitment to a genuine partnership with us. We are

confident of getting all three from GGT.’



Stephen Whyte, the business development director of GGT, commented:

‘IFAW will give us a great opportunity to demonstrate our strength and

inventiveness in the print medium.’



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