The International Fund for Animal Welfare has chosen GGT to handle its
pounds 1 million advertising account.
The business had been with Bartle Bogle Hegarty for several years, but
was left homeless after BBH took on another charity, the Countryside
Movement, last summer.
The Countryside Movement, chaired by Sir David Steel, is intended to
provide a voice for about five million people who live and work in rural
Britain. The IFAW is dedicated to campaigning against animal cruelty.
The IFAW has a history of hard-hitting campaigns in the UK. Last year it
used a medical photograph of John Wayne Bobbitt’s severed penis - which
had been cut off in anger by his wife - in a national press campaign.
The ad was designed to highlight the fact that thousands of Canadian
seals are killed or castrated every year to sell in the Far East, where
their organs are considered an aphrodisiac.
The ad was later withdrawn after pressure by the Advertising Standards
The lobbying organisation now plans to spend as much as pounds 1 million
in the run-up to the forthcoming general election, to alert all parties
to the fact that animal welfare is an issue which many voters care very
Richard Moore, IFAW’s UK election campaign team leader, confirmed the
win, which followed informal discussions with GGT as well as Euro
RSCGWnek Gosper and Delaney Fletcher Bozell.
Moore said: ‘We need three things from our advertising agency: a
rigorous approach to strategic planning; an outstanding creative
product; and a commitment to a genuine partnership with us. We are
confident of getting all three from GGT.’
Stephen Whyte, the business development director of GGT, commented:
‘IFAW will give us a great opportunity to demonstrate our strength and
inventiveness in the print medium.’