NEWS: Granada Sky takes on radio specialist as new sales boss

Granada Sky Broadcasting, the satellite TV joint venture between Granada Television and BSkyB, has poached Atlantic 252’s commercial director, Andy Hawkins, to be executive sales director of its sales operation.

Granada Sky Broadcasting, the satellite TV joint venture between Granada

Television and BSkyB, has poached Atlantic 252’s commercial director,

Andy Hawkins, to be executive sales director of its sales operation.



Hawkins will head a team of up to 30 people selling airtime for the

eight Granada Sky stations, which are expected to launch in the autumn.



As the operation’s sales director, Hawkins will join the Granada Sky

Broadcasting management committee and the board of Laser Sales, the

Granada-owned airtime sales house.



Mick Desmond, the chief executive of Laser, said that Hawkins had been

chosen for his solid sales experience, which includes ten years in

radio sales. ‘Andy’s a true salesman - he’s hungry, and he’s widely

known in the media-buying fraternity,’ Desmond said.



Desmond was keen to look outside the traditional TV sales environment

for the satellite sales chief. Because of the niche appeal of many of

the satellite channels, a different sales approach is thought to be more

appropriate.



Hawkins said that while he was well aware of the competition in the

satellite TV market, he was confident that ‘the strengths in both

programming and commercial operations will combine to make an attractive

sales proposition’.



Hawkins will be selling a tranche of eight channels, comprising a ‘gold’

station using the Granada TV and LWT libraries, a health and beauty

channel, a homes and gardens channel, a discussion channel, a channel

covering men and motoring, a food and wine channel, a TV shopping guide

and a lifestyle channel.



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