NEWS: Green Flag sparks off a review of its media

Green Flag, the national breakdown recovery service, is talking to a number of media companies about its pounds 5 million media planning and buying account.

Green Flag, the national breakdown recovery service, is talking to a

number of media companies about its pounds 5 million media planning and

buying account.



The company has approached several media operations about its

advertising plans for 1996 and is expected to issue formal briefs in the

next couple of weeks.



Green Flag’s media planning and buying business is currently handled by

CIA Medianetwork. Green Flag, formerly known as National Breakdown, was

one of the first clients of Billett and Company when it launched in

1983. CIA took on the account when it merged with Billett in 1989.



During CIA’s tenure, Green Flag is known to have held regular reviews of

its media business, including sounding out ideas from other agencies.

This time, however, the review is expected to result in a full-blown

pitch, with several agencies, told to expect written briefs shortly.



Mike Tunnicliffe, the managing director of CIA Medianetwork, was

unavailable to comment on the review.



The rethink follows the launch of a new Green Flag marketing push

through Advertising Principles, designed to grab market share from the

market leader, the Automobile Association.



Green Flag, which this year committed around pounds 4 million to become

the first sponsor of the England football team, is the third highest

spender among the motor-breakdown services.



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