Autoglass, the windscreen replacement specialist, is reviewing its
pounds 1 million account, currently handled by Grey Advertising.
Grey repitched for the business on Thursday in a head-to-head against
BMP DDB. The review follows the appointment of Alastair Clark as the new
marketing director in October 1995.
A spokesman for Autoglass confirmed that the account was up for review
but declined to discuss marketing spend for the coming year.
Autoglass appointed Clark with a brief to strengthen the company’s
brand by using advertising, public relations, direct mail and point-of
sale promotions at the company’s 210 branches. He has a pounds 6 million
The managing director of Grey, Nigel Sharrocks, was unavailable for
comment as Campaign went to press.
Grey won the Autoglass account in May 1992.