NEWS: Grey moves P&G account out of Chelsea Partnership

Grey London has consolidated its hold on Procter and Gamble’s pounds 20 million fragrances account throughout Europe by picking up all of the account handling from its subsidiary, the Chelsea Partnership, as well as most of the creative work.

Grey London has consolidated its hold on Procter and Gamble’s pounds 20

million fragrances account throughout Europe by picking up all of the

account handling from its subsidiary, the Chelsea Partnership, as well

as most of the creative work.



P&G fragrances, which includes such names as Boss and Elements, have

been handled by the Chelsea Partnership for around five years.



However, their increasing size and the complexity of their marketing

needs is understood to have prompted P&G to switch administration to

Grey and its international network.



Account handling is now the province of Richard Pinder, Grey’s client

services director, together with a dedicated team of three people headed

by Kate Standen.



The lion’s share of creative work, previously covered mainly by the

Chelsea Partnership, has also moved.



The lucrative Boss, Elements and Hugo Boss fragrances will now be

handled by the creative director, Barbara Nokes, who was taken on by the

agency specifically to look after P&G fragrances (Campaign, 12

January).



The Chelsea Partnership has, however, retained its hold on the creative

work for the Biagiotti range of ladies’ fragrances and toilet products.



Pinder confirmed that Nokes will be working on some Boss fragrance

lines, but declined to give further details. He also refused to discuss

account handling on the business, which is worth an estimated pounds 2

million in the UK. Media for the business remains with MediaCom.



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