Grey has plundered the ranks of Leagas Shafron Davis and appointed the
board account director, Jayne Barr, to run its biggest Procter and
Gamble brand, Pantene.
For the last year, Barr has been on secondment from Leagas Shafron to
its client, Sun Alliance, where, as advertising manager, she has been
responsible for its entire pounds 10 million adspend.
The move will bring her back into agency life and reunite her with Peter
Field, a planning director, with whom she worked closely earlier in her
career at Abbott Mead Vickers BBDO.
Barr commented: ‘I think Grey is at a very interesting period in its
development. There’s plenty of opportunity available to people who come
in at a senior level. I’m a believer in gut feel and I think this feels
like the sort of place I can make a contribution - and have fun at the
Barr began her marketing career in 1981 with the BMP subsidiary,
Marketing Solutions, where she stayed for a year before joining
SJIP/BBDO. During her 18-month stay there, Barr helped create ‘the man
from Del Monte’ campaign and worked on such accounts as Ansells beer and
Barr then moved to Abbott Mead, where she remained for nine years,
working on the agency’s Volvo and Leeds building society accounts among
others. By the end of 1992, Barr left to work in a smaller company, and
joined the marketing consultancy, the Network. She moved to Leagas
Shafron in 1993.
Richard Pinder, the client services director of Grey, said: ‘I’m excited
that she’s joining us. She has a good, strong, safe pair of hands - and
that’s just what we need.’