NEWS: Grey poaches Barr to run top P&G account

Grey has plundered the ranks of Leagas Shafron Davis and appointed the board account director, Jayne Barr, to run its biggest Procter and Gamble brand, Pantene.

Grey has plundered the ranks of Leagas Shafron Davis and appointed the

board account director, Jayne Barr, to run its biggest Procter and

Gamble brand, Pantene.



For the last year, Barr has been on secondment from Leagas Shafron to

its client, Sun Alliance, where, as advertising manager, she has been

responsible for its entire pounds 10 million adspend.



The move will bring her back into agency life and reunite her with Peter

Field, a planning director, with whom she worked closely earlier in her

career at Abbott Mead Vickers BBDO.



Barr commented: ‘I think Grey is at a very interesting period in its

development. There’s plenty of opportunity available to people who come

in at a senior level. I’m a believer in gut feel and I think this feels

like the sort of place I can make a contribution - and have fun at the

same time.’



Barr began her marketing career in 1981 with the BMP subsidiary,

Marketing Solutions, where she stayed for a year before joining

SJIP/BBDO. During her 18-month stay there, Barr helped create ‘the man

from Del Monte’ campaign and worked on such accounts as Ansells beer and

Agfa.



Barr then moved to Abbott Mead, where she remained for nine years,

working on the agency’s Volvo and Leeds building society accounts among

others. By the end of 1992, Barr left to work in a smaller company, and

joined the marketing consultancy, the Network. She moved to Leagas

Shafron in 1993.



Richard Pinder, the client services director of Grey, said: ‘I’m excited

that she’s joining us. She has a good, strong, safe pair of hands - and

that’s just what we need.’



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