The Guardian will attempt to harden its hold on recruitment advertising
through the launch of RecruitNet, an online facility that will place all
Guardian recruitment ads on the Internet.
RecruitNet, which launches on 24 October, will comprise the ads from the
Guardian’s Monday to Thursday classified jobs supplements.
The Guardian plans initially not to charge for placing the basic ads
online, although this is likely to change as the number of people
connected to the Net increases.
The Guardian intends to charge for additional services, such as logos
and graphics, and creating complex online brochures and home pages for
The ads will be posted on the Net at midday of the same day they appear
in the Guardian, timed to coincide with the busiest periods on the Net.
The Guardian has a 38 per cent share of the classified advertising
market in the quality national press - more than double its nearest
competitor. However, fears that RecruitNet will damage the Guardian’s
hold on the recruitment market were dismissed by Carolyn McCall, the
Guardian and Observer’s advertising director.
‘For certain sectors, education and IT in particular, this makes a great
deal of sense and is the right way to service readers and clients. We
are not duplicating what we do in the paper online. If readers want the
editorial they will have to buy it. The two things are meant to be
complementary,’ she said.
RecruitNet is tailored for job seekers with a search facility and gives
them the opportunity to put curriculum vitaes online. A service called
Early Bird will enable users to enter their career requirements into
RecruitNet and receive e-mail alerts should a suitable post be