NEWS: Guardian set to extend grasp on classifieds with online version

The Guardian will attempt to harden its hold on recruitment advertising through the launch of RecruitNet, an online facility that will place all Guardian recruitment ads on the Internet.

The Guardian will attempt to harden its hold on recruitment advertising

through the launch of RecruitNet, an online facility that will place all

Guardian recruitment ads on the Internet.



RecruitNet, which launches on 24 October, will comprise the ads from the

Guardian’s Monday to Thursday classified jobs supplements.



The Guardian plans initially not to charge for placing the basic ads

online, although this is likely to change as the number of people

connected to the Net increases.



The Guardian intends to charge for additional services, such as logos

and graphics, and creating complex online brochures and home pages for

its advertisers.



The ads will be posted on the Net at midday of the same day they appear

in the Guardian, timed to coincide with the busiest periods on the Net.



The Guardian has a 38 per cent share of the classified advertising

market in the quality national press - more than double its nearest

competitor. However, fears that RecruitNet will damage the Guardian’s

hold on the recruitment market were dismissed by Carolyn McCall, the

Guardian and Observer’s advertising director.



‘For certain sectors, education and IT in particular, this makes a great

deal of sense and is the right way to service readers and clients. We

are not duplicating what we do in the paper online. If readers want the

editorial they will have to buy it. The two things are meant to be

complementary,’ she said.



RecruitNet is tailored for job seekers with a search facility and gives

them the opportunity to put curriculum vitaes online. A service called

Early Bird will enable users to enter their career requirements into

RecruitNet and receive e-mail alerts should a suitable post be

advertised.



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