NEWS: Guinness ‘gay kiss’ saga flares as O&M pulls D&AD entries

The Guinness advertising debacle blew up again this week as Ogilvy and Mather withdrew its entry from the D&AD awards just as the judging reached a climax.

The Guinness advertising debacle blew up again this week as Ogilvy and

Mather withdrew its entry from the D&AD awards just as the judging

reached a climax.



O&M originally entered its entire campaign of four ads, including the

controversial ‘gay’ execution, pictured here for the first time by

Campaign. However, only two of the executions had run by the D&AD’s

deadline of 1 April.



Leaks about the radical content of the ‘gay’ ad led to a delay of almost

a year until the new series of ads was run.



Patrick Collister, the creative director of O&M, said: ‘We entered the

ads in good faith, expecting we would be able to persuade Guinness to

run them all before the cut-off date. But we decided to pull them and

hope to enter a full campaign next year.’



The ads, all directed by Tony Kaye around the ‘not everything in black

and white makes sense’ theme, were hotly tipped for top honours this

year at D&AD, which is due to decide its Gold award winners by 9 April.



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