NEWS: Gyngell calls for overhaul of ITV schedule

ITV could be facing a long-term cash crisis which could drive audiences to the increasing number of rival TV channels, according to the contents of a confidential paper by Yorkshire Tyne Tees Television’s managing director, Bruce Gyngell.

ITV could be facing a long-term cash crisis which could drive audiences

to the increasing number of rival TV channels, according to the contents

of a confidential paper by Yorkshire Tyne Tees Television’s managing

director, Bruce Gyngell.



Moving News at Ten from its normal slot to make way for uninterrupted

films and dramas has come back on the agenda, with Gyngell said to see

this as one way of generating more ad revenue.



Gyngell’s paper is understood to call for a complete overhaul of ITV’s

programme commissioning and scheduling procedures in a bid to cut costs

and improve efficiency to make the channel more competitive, saving as

much as pounds 180 million. This could include commissioning longer runs

of popular series.



Gyngell is said to believe that ITV has failed to recognise the growing

importance of cable and satellite TV channels, and the impending arrival

of digital TV.



The warning highlights ITV’s current problems over programme funding as

it tries to tweak its schedule to improve audience figures.



ITV audiences have declined over recent months, and there have been

internal calls for extra cash to be pumped into the Network Centre to

help bolster schedules (Campaign, 31 May).



However, some stations are said to be trying to resist the move because

they do not have the funds. YTTV is believed to be among these.



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