The high-profile Bates Dorland board account director, Patrick Hanson-
Lowe, is leaving the UK to become the chief executive of Bates Saatchi
and Saatchi in Russia.
Hanson-Lowe, who first came to prominence as part of the inner circle
which ran the Conservative Party account at Saatchi and Saatchi during
the 1992 general election, will take up his new post at the end of the
year. He will replace Leo Wielaard in Moscow. Wielaard is returning home
to the Netherlands.
Hanson-Lowe joined Dorlands in July 1994 as part of a senior reshuffle
of the agency’s Bass team. His remit included taking full charge of the
Bass ales business, including the Stones and Worthington Best Bitter
brands. He was also responsible for Littlewoods Lotteries, Spillers and
However, Dorlands lost its Littlewoods business at the end of 1995 and
its final Bass brands were removed in May this year. Hanson-Lowe’s
remaining accounts will be divided between the existing account
Between his time at Saatchis and the move to Dorlands, Hanson-Lowe had a
spell at Hoare Wilkins, but was made redundant after the agency’s merger
with TBWA in 1994.
Bates Saatchi and Saatchi is Russia’s sixth biggest agency, with
estimated billings of dollars 19 million.