Help the Aged is to advertise on TV for the first time to attract the
attention of major corporate sponsors.
Although the commercials promote its services to elderly people, their
main purpose is to raise the charity’s profile among potential large
The ads are the first to be produced by Travis Sennett Sully Ross since
it won the account (Campaign, 1 September 1995).
The two ten-second animated spots break next Monday to promote
Seniorline, a sponsored telephone helpline providing pensioners and
their carers with advice on a range of topics from health to claiming
The films will run initially in the West Country, Scotland and Ulster -
reas where the take-up of benefits by old people is below the national
average - before being rolled out in other regions. National press ads
will support the initiative next month.
The films were written and art directed by Gill Sully, the agency’s
creative director, and directed by Christoph Simon through Codename.