NEWS: Help the Aged eyes corporate sponsors in first ever TV push

Help the Aged is to advertise on TV for the first time to attract the attention of major corporate sponsors.

Help the Aged is to advertise on TV for the first time to attract the

attention of major corporate sponsors.



Although the commercials promote its services to elderly people, their

main purpose is to raise the charity’s profile among potential large

donors.



The ads are the first to be produced by Travis Sennett Sully Ross since

it won the account (Campaign, 1 September 1995).



The two ten-second animated spots break next Monday to promote

Seniorline, a sponsored telephone helpline providing pensioners and

their carers with advice on a range of topics from health to claiming

benefits.



The films will run initially in the West Country, Scotland and Ulster -

reas where the take-up of benefits by old people is below the national

average - before being rolled out in other regions. National press ads

will support the initiative next month.



The films were written and art directed by Gill Sully, the agency’s

creative director, and directed by Christoph Simon through Codename.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).