Alan Young, formerly one half of the creative and directing duo, Trev
and Al, and now a senior copywriter at Howell Henry Chaldecott Lury, has
teamed up with a new partner, Mark Howard.
Young has been without an art director since last December, when he left
Trev and Al, the creative think-tank he had founded with Trevor Robinson
three months earlier.
He returned immediately to HHCL where he and Robinson had established
their reputations. In their time together the pair produced some of
HHCL’s best-known work, including the high-profile Tango campaigns.
Young said: ‘I saw 40 or 50 books in the search for a new art director.
Although many contained a lot of slick, highly finished work, many of
these were dull ideas. In contrast, every idea in Mark’s book was a big
thought. He’s also a very nice guy.’
Howard commented: ‘I have wanted to work at Howell Henry for years. I
have always admired the way it works and the work it produces. It’s
great to have ended up here at last.’
Howard, 33, has already started at HHCL, joining from O&M Direct, where
he had been freelancing since January for clients such as Eagle Star and
the Post Office. Before that he worked at Impact FCA from 1993 to 1995,
working on accounts including Hotpoint and CIC Video. While at FCA, he
won a D&AD award for best poster campaign for a Hotpoint spoof of a
British Airways commercial.
Howard started in the business at Young and Rubicam in 1985, where he
worked for four years on clients including Heinz, Smirnoff, British Gas
corporate, the COI and Black Label Whisky.