NEWS: HHCL hires Howard to work with Tango star creative, Young

Alan Young, formerly one half of the creative and directing duo, Trev and Al, and now a senior copywriter at Howell Henry Chaldecott Lury, has teamed up with a new partner, Mark Howard.

Alan Young, formerly one half of the creative and directing duo, Trev

and Al, and now a senior copywriter at Howell Henry Chaldecott Lury, has

teamed up with a new partner, Mark Howard.



Young has been without an art director since last December, when he left

Trev and Al, the creative think-tank he had founded with Trevor Robinson

three months earlier.



He returned immediately to HHCL where he and Robinson had established

their reputations. In their time together the pair produced some of

HHCL’s best-known work, including the high-profile Tango campaigns.



Young said: ‘I saw 40 or 50 books in the search for a new art director.

Although many contained a lot of slick, highly finished work, many of

these were dull ideas. In contrast, every idea in Mark’s book was a big

thought. He’s also a very nice guy.’



Howard commented: ‘I have wanted to work at Howell Henry for years. I

have always admired the way it works and the work it produces. It’s

great to have ended up here at last.’



Howard, 33, has already started at HHCL, joining from O&M Direct, where

he had been freelancing since January for clients such as Eagle Star and

the Post Office. Before that he worked at Impact FCA from 1993 to 1995,

working on accounts including Hotpoint and CIC Video. While at FCA, he

won a D&AD award for best poster campaign for a Hotpoint spoof of a

British Airways commercial.



Howard started in the business at Young and Rubicam in 1985, where he

worked for four years on clients including Heinz, Smirnoff, British Gas

corporate, the COI and Black Label Whisky.



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