NEWS: HHCL unveils Martini’s Christmas ads

Gilly Newhead, Martini’s bitchy spokeswoman, will return to TV this week to promote the ‘beautiful drink’ for Christmas.

Gilly Newhead, Martini’s bitchy spokeswoman, will return to TV this week

to promote the ‘beautiful drink’ for Christmas.

The first ten-second film opens on Newhead holding a glass of Martini

and reclining on a red sofa. The scene behind her is luxurious and

Newhead is sumptuously dressed in black velvet.

‘Christmas is all about giving,’ she purrs, smiling amiably at the

camera. ‘Give your friends a bottle of Martini.’ Her face hardens as she

smirks: ‘And if they are not quite beautiful enough, just take it back.’

Three further ten-second spots, all featuring Newhead, continue the

‘beautiful people’ theme. In one, Newhead proclaims: ‘I adore

Christmas, the season of indulgence. Darlings - indulge.’

She takes a canape from a plate, before adding: ‘And afterwards, simply

have a little liposuction.’

In a 30-second version, Newhead complains: ‘Isn’t it tiresome at

Christmas when drinks companies drag out their old ads. Surely they can

afford to shoot a new one?’ The film cuts to footage of an old 70s

‘anytime, anyplace, anywhere’ Martini ad and then cuts back to Newhead.

She raises an eyebrow and shrugs.

The five films were devised by the Howell Henry Chaldecott Lury

creatives, Antonia Green and Nani Kohler. They were directed by Kim

Knolte through Eclipse Films.

The ads will break on national ITV and Channel 4 on Friday and will run

until Christmas. Media planning and buying is by Universal McCann.

Howell Henry launched its debut work for Martini last November with the

aim of relaunching the 70s brand with the theme: ‘Campaigning to make

Britain a more beautiful place.’

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