NEWS: HHCL unveils Tango ‘pin-up’

The Apple Tango can stars as a pin-up lovely in Thursday’s edition of the Daily Star, replacing the usual female topless model.

The Apple Tango can stars as a pin-up lovely in Thursday’s edition of

the Daily Star, replacing the usual female topless model.



The Howell Henry Chaldecott Lury ad, which will run in space usually

designated as editorial, promotes the new Apple Tango calendar - a spoof

on the Pirelli calendar, featuring shots of the soft-drink in seductive

poses.



The Daily Star spot depicts the can, complete with blonde wig and sexy

swimming costume, reclining on a beach.



The text underneath reads: ‘Bubbly Apple Tango is a super saucy pin-up

whichever way you look at her. With her frothy appleness and bouncy

bubbles she’d brighten up any beach. This exclusive picture has been

taken from the official Apple Tango pin-up calendar. In it you’ll find

12 colour snaps of Apple Tango in different sexy outfits for you to

enjoy.’



The calendar is also being flagged on television with ten-second shorts.



David Atter, Tango’s marketing manager, said: ‘Apple Tango is all about

sauciness.’



The television ads were created by Alan Young, the HHCL copywriter, and

Trevor Robinson, the director and art director. The photograph used in

the Daily Star was shot by Gered Mankowitz. Media planning was by

Michaelides and Bednash with media buying through BBJ Media Services.



The campaign is part of a pounds 2.5 million advertising push to support

the Apple Tango brand in the run-up to summer. The main 40-second

commercial broke last week on national television and cinema and shows a

housewife returning home and discovering her husband’s obsession with

Apple Tango. The man has donned a rubber outfit to watch saucy videos

featuring the soft drink.



HHCL shot one version of the ad for television and one for cinema. The

cinema version features the man holding a box of tissues - an image that

was considered too risque for TV by the Broadcast Advertising Clearance

Centre.