NEWS: High Court battle as Vodafone disputes ad claim by Orange

A High Court judge was this week considering rival claims by two major mobile phone companies which have clashed over alleged false advertising claims.

A High Court judge was this week considering rival claims by two major

mobile phone companies which have clashed over alleged false advertising

claims.



Vodafone is seeking damages from Orange over what it says are malicious

falsehoods in its rival’s TV, magazine and press advertising.



The row centres on claims by Orange that there were five ways in which

it was cheaper than Vodafone and Cellnet.



Charles Ward, the finance director of Vodafone, told Mr Justice Jacob

that his company questioned these assumptions.



He also challenged Orange’s claim that it delivered national coverage

of up to 85 per cent.



John Baldwin QC, representing Orange, accused Ward of ‘gilding the

lily’. He said: ‘A truer position is Orange and Vodafone have broadly

similar services and costings.’



The hearing continues.