A High Court judge was this week considering rival claims by two major
mobile phone companies which have clashed over alleged false advertising
Vodafone is seeking damages from Orange over what it says are malicious
falsehoods in its rival’s TV, magazine and press advertising.
The row centres on claims by Orange that there were five ways in which
it was cheaper than Vodafone and Cellnet.
Charles Ward, the finance director of Vodafone, told Mr Justice Jacob
that his company questioned these assumptions.
He also challenged Orange’s claim that it delivered national coverage
of up to 85 per cent.
John Baldwin QC, representing Orange, accused Ward of ‘gilding the
lily’. He said: ‘A truer position is Orange and Vodafone have broadly
similar services and costings.’
The hearing continues.