NEWS: Hinton to take on Bartle role at IPA

Graham Hinton, the chairman of Bates Dorland, is expected to be elected the president of the Institute of Practitioners in Advertising at its next council meeting in December.

Graham Hinton, the chairman of Bates Dorland, is expected to be elected

the president of the Institute of Practitioners in Advertising at its

next council meeting in December.



He will succeed John Bartle, the joint chief executive of Bartle Bogle

Hegarty, whose two years are up in April 1997.



The appointment will seal Hinton’s stature within the advertising

community, after an unsettling 18 months.



In February 1995 his partnership with Tony Douglas as joint chairmen of

DMB&B was suddenly cut short.



John Farrell was brought in over their heads as the agency’s chief

executive and Douglas, then Hinton, left soon after without jobs to go

to.



In January, Hinton took up the Dorlands post, having abandoned plans to

start up an agency with Douglas. The move was a blow to Paul Twivy,

Dorlands’ group chief executive, who last week was offered a new role in

the network, thought to involve European or worldwide responsibilities.



The new IPA chairman is chosen by a small committee made up of select

members of the 48-strong IPA council. The selection of Hinton is viewed

by observers as a safe but popular choice.



However, one IPA council member called for a change in the way its

presidents are elected. He said: ‘The IPA is too old-fashioned, and

always chooses a middle-aged man from a large agency. It is time for a

democratic election process, and I would like to see someone younger or

female in the role.’



Hinton was unavailable to comment on his appointment, but it is

customary for incoming presidents to issue a mission statement when

taking over the role. John Bartle, who took over in April 1995, promised

‘continuity rather than change’, and ‘a new era in client-agency

relationships’. Hinton will be expected to come up with a more radical

agenda.



Bartle’s predecessor was Chris Powell, the chief executive of BMP DDB,

who took on the role in the middle of the recession in April 1993.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).