NEWS: Holloway urges media to back IAA initiative

Britain’s newspaper editors and TV programme makers are to be urged to ‘get off our backs’ by ad industry leaders worried by what they believe are increasingly hostile media attacks.

Britain’s newspaper editors and TV programme makers are to be urged to

‘get off our backs’ by ad industry leaders worried by what they believe

are increasingly hostile media attacks.



Keith Holloway, the newly elected president of the International

Advertising Association, plans to write to influential media figures in

an attempt to win them over.



Holloway, the commercial director of Grand Metropolitan, told the IAA’s

annual meeting in London last week: ‘When they align themselves with the

opponents of advertising they are, in fact, slashing their own wrists.’



Last year, a number of senior agency creative directors hit out at the

‘hysterical fringe’ attacking the industry and complained that

advertising had become a softer target than the royal family (Campaign,

12 May 1995).



Holloway’s aim is to swing media support behind an IAA programme

promoting the benefits of advertising and its importance to business.

‘Most media people don’t understand the connection between advertising

and the economy,’ he said.



At the same time, Holloway is urging a redoubling of efforts by the IAA

across the world to persuade newspapers and TV channels to set aside

slots for the IAA-produced campaign to raise advertising’s status and

importance.



He has also called on the Institute of Practitioners in the UK to help

mount what he called a ‘global chain of defence’ against threats to

commercial freedom of speech across the world.



Client of the week, p16



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