Dave Horry, one of Britain’s best-known creatives, has moved to Hong
Kong to take up the role of executive creative director, China, for
Saatchi and Saatchi.
Horry’s last significant job in the UK was partnering the copywriter,
Jeremy Clarke, at McCann-Erickson.
The creative team was made redundant last year and Horry has been
considering his options since Clarke decided, shortly afterwards, to
accept a job with Anderson and Lembke in the US.
Horry will now be reporting directly to Saatchi Asia’s regional creative
director, Bob Isherwood, a former colleague of his during a 13-year
spell at Collett Dickenson Pearce in the 70s and 80s, and a well-known
figure within the Australian advertising industry.
Horry will be charged with overseeing four key offices: Beijing,
Shanghai, Guangzhou and Hong Kong. He will work closely with the
managing director of the Saatchi Hong Kong office, Andrew Stanbridge,
who is a former group account director at Charlotte Street.
He will also be working with Pete Watkins, the chief executive of
Saatchi Asia, who was formerly the joint managing director at the
Charlotte Street office.
‘They interviewed 437 million people for the job and I got it,’ Horry
said. ‘With Hong Kong being on the window of the world at the moment,
it’s very exciting. It’s just like New York with a massive Chinatown.’
Horry is best known for his work during the golden age of CDP in the
70s. He created such classics as the Silk Cut ‘Zulu’ ad, the Fiat Strada
‘robots’ commercials and the Gilbeys Gin ‘Glen Baxter’ campaign. He also
worked consistently on the Hamlet account.
After a spell at WCRS, he became the creative director of Still Price
Lintas in 1989, succeeding Mike Court.
In a 27-year career, he has also worked at Lowe Howard-Spink and Cogent,
and tried his hand briefly at commercials directing.