Britain’s ad industry is to press the Government to relieve the Home
Office of its remaining controls on advertising and hand them over to
the Independent Television Commission and the Advertising Standards
Authority. The move follows this week’s relaxation of controls on gaming
advertising. Andrew Brown, the Advertising Association’s director
general, said: ‘We think the deregulation is good news, but it could go
Independent Radio Sales, the leading radio sales house, is reeling from
this week’s decision by Emap Radio to appoint Media Sales and Marketing
to handle sales across all its stations. The business was previously
split between MS&M and IRS. The Emap business represented approximately
80 per cent of IRS sales. In addition, the GWR Group, which previously
used IRS, has also chosen MS&M to handle all its sales.
Eagle Star, the insurance giant, is thought to be considering moving its
pounds 3 million account from Ogilvy and Mather into Grey Advertising.
Eagle Star, which is owned by BAT Financial Services, is a sister
company of Allied Dunbar, whose award-winning advertising Grey handles.
Tom Bury, O&M’s managing director, said he was aware Eagle Star was
speaking to Grey, but that a decision was months away. ‘After the
success of the Allied Dunbar ads, Grey may be mounting a pitch for Eagle
Star,’ he conceded.
Coca-Cola is set to launch a global advertising campaign for the 1996
Olympic Games. The commercial was created by the Creative Artists
Agency, which handles Coke’s sports-related advertising in the US.
Bozell Worldwide and J. Walter Thompson are lining up for a winner-
takes-all pitch for TNT’s European advertising. The Australian-owned
parcel delivery company currently uses Bozell below the line and JWT for
its mainstream ad account, but both have been asked to present ideas on
the whole marketing account, worth an estimated pounds 6 million in
Europe and pounds 2 million in the UK.
The History of Advertising Trust, which houses one of the world’s
largest collections of advertising, marketing and media material dating
back almost 200 years, is launching a fund-raising drive to secure
pounds 40,000 in covenants. Graham Hinton, the Bates Dorland chairman,
is leading the appeal.
Grey Advertising turned around some tactical ads to coincide with this
week’s wife-beating scenes in Coronation Street. The press ads, for the
battered wives’ charity, Refuge, highlighted the fact that such scenes
were not new to many people, since statistics show that one in four
women have been beaten by a partner. The ads ran in the national press
on Tuesday and Thursday, either side of Wednesday’s episode of
Coronation Street, which showed the character, Liz McDonald, being
beaten by her husband, Jim.
David Pilton, the founder of David Pilton Advertising, died suddenly
last weekend. Pilton, who launched DPA in the early 60s, will be ‘sadly
missed by directors, staff and clients alike,’ Graham Johnson, the
agency’s deputy managing director, said.
Register-MEAL has supplied the following revised data for the top 50
media buying sources for 1995, featured in the Top 300 special report in
this week’s issue. Zenith Media has actually recorded billings of pounds
600.89 million, BMP DDB Needham’s figure is pounds 295.04 million, the
Media Centre’s is pounds 275.32 million, MediaCom’s is pounds 222.2
million, the Media Business Group’s is pounds 132.04 million and TMD
Carat Manchester’s result is pounds 46.61 million. Register-MEAL would
like to apologise for any confusion and add that this information does
not yet include London Transport or classified advertising spend.