NEWS: HOTLINE

Britain’s ad industry is to press the Government to relieve the Home Office of its remaining controls on advertising and hand them over to the Independent Television Commission and the Advertising Standards Authority. The move follows this week’s relaxation of controls on gaming advertising. Andrew Brown, the Advertising Association’s director general, said: ‘We think the deregulation is good news, but it could go further’.

Britain’s ad industry is to press the Government to relieve the Home

Office of its remaining controls on advertising and hand them over to

the Independent Television Commission and the Advertising Standards

Authority. The move follows this week’s relaxation of controls on gaming

advertising. Andrew Brown, the Advertising Association’s director

general, said: ‘We think the deregulation is good news, but it could go

further’.



Independent Radio Sales, the leading radio sales house, is reeling from

this week’s decision by Emap Radio to appoint Media Sales and Marketing

to handle sales across all its stations. The business was previously

split between MS&M and IRS. The Emap business represented approximately

80 per cent of IRS sales. In addition, the GWR Group, which previously

used IRS, has also chosen MS&M to handle all its sales.



Eagle Star, the insurance giant, is thought to be considering moving its

pounds 3 million account from Ogilvy and Mather into Grey Advertising.

Eagle Star, which is owned by BAT Financial Services, is a sister

company of Allied Dunbar, whose award-winning advertising Grey handles.

Tom Bury, O&M’s managing director, said he was aware Eagle Star was

speaking to Grey, but that a decision was months away. ‘After the

success of the Allied Dunbar ads, Grey may be mounting a pitch for Eagle

Star,’ he conceded.



Coca-Cola is set to launch a global advertising campaign for the 1996

Olympic Games. The commercial was created by the Creative Artists

Agency, which handles Coke’s sports-related advertising in the US.



Bozell Worldwide and J. Walter Thompson are lining up for a winner-

takes-all pitch for TNT’s European advertising. The Australian-owned

parcel delivery company currently uses Bozell below the line and JWT for

its mainstream ad account, but both have been asked to present ideas on

the whole marketing account, worth an estimated pounds 6 million in

Europe and pounds 2 million in the UK.



The History of Advertising Trust, which houses one of the world’s

largest collections of advertising, marketing and media material dating

back almost 200 years, is launching a fund-raising drive to secure

pounds 40,000 in covenants. Graham Hinton, the Bates Dorland chairman,

is leading the appeal.



Grey Advertising turned around some tactical ads to coincide with this

week’s wife-beating scenes in Coronation Street. The press ads, for the

battered wives’ charity, Refuge, highlighted the fact that such scenes

were not new to many people, since statistics show that one in four

women have been beaten by a partner. The ads ran in the national press

on Tuesday and Thursday, either side of Wednesday’s episode of

Coronation Street, which showed the character, Liz McDonald, being

beaten by her husband, Jim.



David Pilton, the founder of David Pilton Advertising, died suddenly

last weekend. Pilton, who launched DPA in the early 60s, will be ‘sadly

missed by directors, staff and clients alike,’ Graham Johnson, the

agency’s deputy managing director, said.



Register-MEAL has supplied the following revised data for the top 50

media buying sources for 1995, featured in the Top 300 special report in

this week’s issue. Zenith Media has actually recorded billings of pounds

600.89 million, BMP DDB Needham’s figure is pounds 295.04 million, the

Media Centre’s is pounds 275.32 million, MediaCom’s is pounds 222.2

million, the Media Business Group’s is pounds 132.04 million and TMD

Carat Manchester’s result is pounds 46.61 million. Register-MEAL would

like to apologise for any confusion and add that this information does

not yet include London Transport or classified advertising spend.



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