NEWS: HOTLINE

The squeeze on adspend could be relieved by the Budget, according to Nick Phillips, the director general of the Institute of Practitioners in Advertising. Phillips expects the budget to kick-start ad- spend after a slump in the fourth quarter of this year. ‘If the result of the Budget is to strengthen the pound and reduce interest rates, then this could be enough to encourage advertisers with overseas headquarters to up their spend in the UK again,’ he said.

The squeeze on adspend could be relieved by the Budget, according to

Nick Phillips, the director general of the Institute of Practitioners in

Advertising. Phillips expects the budget to kick-start ad- spend after a

slump in the fourth quarter of this year. ‘If the result of the Budget

is to strengthen the pound and reduce interest rates, then this could be

enough to encourage advertisers with overseas headquarters to up their

spend in the UK again,’ he said.



The LG Group, Korea’s third-largest conglomerate best known for its

Goldstar brown goods range, is understood to have chosen McCann-Erickson

and M&C Saatchi to fight it out for its dollars 200 million worldwide

corporate account. BBDO and D’Arcy Masius Benton and Bowles have been

eliminated from the running.



TBWA has secured a place on the Johnson and Johnson roster for the first

time by scooping two major brands from Centra Healthcare. The brands - a

dandruff shampoo, Nizoral, and the throat lozenge, Tyrozets - are

expected to test-launch on TV early next year. Advertising spend on both

brands could reach pounds 4 million by the end of the year.



The Prudential has at last confirmed that it is reviewing its pounds 14

million advertising account (Campaign, 20 October). The incumbent,

Mustoe Merriman Herring Levy, will repitch against an, as yet, undecided

shortlist of agencies. In the meantime, Mustoe Merriman will run the

Prudential’s advertising for the first quarter of 1996. Pattison

Horswell Durden’s grip on the media business is unaffected.



John Bowis, the junior Health Minister, was expected to block a plan to

curb tobacco advertising at a meeting of European Union health ministers

in Brussels this Thursday. Spain, which holds the EU’s rotating

presidency, is proposing that magazines produced in countries where

tobacco ads are allowed, such as Britain, would not be able to carry

them in copies sold in countries where ads are banned. Britain was

likely to win the backing of Germany and the Netherlands, giving it

enough votes to veto the plan.



Dorothy Cumpsty, the advertisement director of the Times from 1987 to

1990, is working with Tom Rubython, the former owner/editor of Business

Age, on what is understood to be a new national Sunday newspaper aimed

at the business community. Rubython confirmed that Cumpsty was ‘sitting

at a desk’ in his offices in Cavendish Square, but declined to comment

further on the proposed launch.



The Mirror Group has signalled its intention to raise its advertising

rates by around five per cent across all titles. The move will be the

first time rates have gone up in several years. However, buyers were

sceptical of Mirror Group’s ability to make the price rises stick.

‘Their only justification would seem to be that others are doing it,’

one buyer said. Separately, the Independent is to launch a 24-page

tabloid sports section on Mondays from 4 December.



OK! magazine is poised to go weekly from next March, in a head-to-head

with Hello!. The monthly, which sells around 200,000, compared with

Hello!’s 452,103, will contain the usual mix of celebrity pictures and

gossip, as well as TV listings.



A design company director charged with taking part in a pounds 2.5

million fraud on Jaguar along with Renny Platt, the former Saatchi and

Saatchi joint head of facilities, told Snaresbrook Crown Court this week

that he was ‘extremely frightened’ about giving evidence in the case.

Roger Kennedy - no relation to Saatchis’ current head of typography -

denies laundering money for Platt, but said of his co-defendant: ‘It was

obvious he walked in different circles than me.’ The case continues.



Michaelides and Bednash, the media strategy specialist part-owned by

Howell Henry Chaldecott Lury, has hired two extra media strategists.

Andrew Brown joins to take charge of the pounds 7 million Tango account

and Diane Maxwell will run the bulk of the agency’s Automobile

Association business.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).