NEWS: HOTLINE

Seven media companies are understood to have received an initial brief for the new pounds 10 million Abbey National General Insurance media planning and buying account. Media Audits is understood to be acting as a consultant on the pitch. A shortlist is expected within the next few weeks.

Seven media companies are understood to have received an initial brief

for the new pounds 10 million Abbey National General Insurance media

planning and buying account. Media Audits is understood to be acting as

a consultant on the pitch. A shortlist is expected within the next few

weeks.



Bartle Bogle Hegarty’s first Levi’s ad of 1996 will be unveiled this

week. The commercial, called ‘washroom’, is set in a toilet. It is

directed by Tarsem through Spots. Tarsem also directed Levi’s ‘swimmer’,

‘campfire’ and ‘Cinderella’ spots.



MPs and peers set up an all-party Parliamentary group on marketing on

Tuesday in an attempt to give the marketing and advertising industries a

higher profile in political circles. Baroness O’Cathain, the group’s

chairman, said: ‘The one thing that the marketing industry has been weak

on is marketing itself, and I hope we can help put this right.’ The

group’s inaugural meeting was addressed by Sir Colin Marshall, chairman

of British Airways and president of the Chartered Institute of

Marketing.



Railtrack has officially appointed J. Walter Thompson to handle its

pounds 5 million corporate and marketing account following a pitch last

summer against Saatchi and Saatchi and Mustoe Merriman Herring Levy. No-

one at JWT was available to comment on the win, but it is understood

that the agency’s remit will focus on below-the-line activities in the

run-up to privatisation and beyond.



The Energy Savings Trust, set up by the Government to promote fuel

conservation at the time of the Rio Earth Summit in 1994, is hotly

tipped to appoint Saatchi and Saatchi as its first advertising agency.

The trust has a wide-ranging brief to foster fuel efficiency in the

build-up to 2000, by which time the UK will need to have complied with

stricter limits on the emission of carbon dioxide and other so-called

‘greenhouse gases’. Saatchis beat WCRS and Butterfield Day Devito

Hockney to the pounds 2 million business.



HMV Records has shortlisted four media specialists for its pounds 5

million media planning and buying account. The incumbent, CIA

Medianetwork, will pitch against TMD Carat, Universal McCann and BMP DDB

Needham at the end of this month. Presentations for the pounds 1 million

creative account will be held separately.



Hello! magazine has recorded its highest ABC figure for the period July-

December 1995. Its circulation hit 494,803, representing a year-on-year

increase of 3.8 per cent. Hello! is read by more than two million,

predominantly female, readers a week.



Red Bull, which launched its high-energy soft drink in the UK last year,

has denied rumours that it is about to move its pounds 5 million media

planning and buying business out of the Media Business Group. Red Bull’s

commercial director, Jan Carruthers, admitted that the company was

reviewing its advertising budget, but denied it was considering

appointing ‘alternative suppliers’.



WCRS, which won the grand prix at the 1994 IPA Advertising Effectiveness

Awards, will also handle the campaign to promote this year’s event. The

IPA says it plans to ask all future winners to take over the account for

the bi-annual competition.



The Independent Television Commission has appointed Ian Blair, the

marketing manager of AEG Domestic Appliances, to the new post of head of

advertising standards. He will report directly to the ITC’s director of

advertising and sponsorship, Frank Willis.



The Sunday Express relaunches its review section, Classic, this weekend

in a bid to attract younger readers. Sue Douglas, editor of the Sunday

Expess, said the new title, Expresso, has been modelled on the Sunday

Times’ Style section, which she once edited.



‘It will be cheeky and unpredictable,’ Douglas added, ‘with a good

mixture of fun and serious features.’



J. Walter Thompson has created a global management unit for its media

research resources arm, the Global Media Research Group. JWT aims to

harness the collective knowledge of the agency’s media researchers

within a worldwide body.



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