NEWS: HOTLINE

A second round of negotiations has begun between bankers acting for BDDP and potential bidders interested in acquiring the French agency network. The sale was instigated last month, without the support of BDDP’s founders, by Walter Butler, the chairman of a control group set up in 1993 when private investors injected cash into BDDP. Sources suggest that DMB&B, Cordiant and Publicis are not bidding for the group, leaving WPP and Grey International as possible contenders.

A second round of negotiations has begun between bankers acting for BDDP

and potential bidders interested in acquiring the French agency network.

The sale was instigated last month, without the support of BDDP’s

founders, by Walter Butler, the chairman of a control group set up in

1993 when private investors injected cash into BDDP. Sources suggest

that DMB&B, Cordiant and Publicis are not bidding for the group, leaving

WPP and Grey International as possible contenders.



Channel 5 is to offer advertisers the opportunity to ‘sponsor’ a part of

its retuning task, which involves retuning the nation’s TV equipment.

The sponsorship will allow advertisers to take advantage of the millions

of home visits involved in the process for their own marketing and

sampling purposes.



Knight Leach Delaney has been appointed by the DTI to handle the

Business Link London account, for which a poster, press and radio

campaign will break on 1 June. The ads will promote the brand, which

launches this week, providing an IT service that puts callers in touch

with up-to-date business information and advice.



The Government is poised to introduce further changes to the

Broadcasting Bill. The new proposals would allow one company to own two

FM licences and one AM licence, or one FM licence and two AM licences in

the same area, subject to a public interest test. Local newspapers

controlling up to 50 per cent of local newspaper circulation, will be

able to own one FM and one AM radio licence in the same area. Until now,

radio companies have been restricted to one AM and one FM service in the

same area.



The Royal Mail is considering a major soap opera-style TV campaign this

autumn as part of a plan to boost the number of letters posted. Industry

sources say the idea is under discussion by Royal Mail executives and

Bates Dorland, which picked up the corporation’s entire pounds 17

million above-the-line account ten months ago.



Bristol Myers’ media review of its pounds 40 million pan-European

account is understood to have been whittled down to a shortlist of two

agencies, the incumbent, Zenith Media, and 20/20 Media. The review has

now been opened up to include Asia and could reach North America.



The shortlist for the household hygiene manufacturer, Jeyes, is

understood to have been slashed from four to two. McCann-Erickson and

Cowan Kemsley Taylor, working with Motive, will slug it out for the

pounds 3 million account.



British Airways has confirmed that its pounds 70 million global account

will stay with M&C Saatchi and the Publicis network. The announcement

follows a meeting between the agencies and airline executives last week

during which the past year’s advertising was assessed. BA quashed

speculation of a review last month (Campaign, 12 April).



Two finalists pitched for the pounds 11 million W. H. Smith account on

Tuesday - Duckworth Finn Grubb Waters and Abbott Mead Vickers BBDO. The

two proposals have gone into research and a result is expected by the

middle of next week.



J. Walter Thompson (Manchester) has picked up pounds 2 million in new

business with a pounds 1.5 million win from the double glazing

specialist, Beka, and a campaign worth pounds 500,000 for Pifco, the

manufacturer of household appliance brands such as Russell Hobbs.



Four agencies have been shortlisted for Talk Radio’s creative account

(Campaign, last week) after Foote Cone Belding’s decision not to repitch

for it. Walsh Trott Chick Smith, Maher Bird and the Business Development

Partnership will contest the business along with Manifesto, which

handles Talk Radio’s sister stations, Atlantic 252 and Country 1035 AM.



Gould and Portmans, the leisure and travel specialist, has won a five-

way pitch for a pounds 330,000 assignment to boost late summer holiday

bookings in Cornwall (Campaign, 5 April). The agency has worked on the

tourism account for the past 15 years.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).