NEWS: HOTLINE

Hewlett-Packard is expected to announce the winner of its pounds 7 million pan-European PC business this week. McCann-Erickson, Publicis, D’Arcy Masius Benton and Bowles and Saatchi and Saatchi all pitched for the account at the company’s European headquarters in Grenoble, France, at the end of last week.

Hewlett-Packard is expected to announce the winner of its pounds 7

million pan-European PC business this week. McCann-Erickson, Publicis,

D’Arcy Masius Benton and Bowles and Saatchi and Saatchi all pitched for

the account at the company’s European headquarters in Grenoble, France,

at the end of last week.



Four agencies are understood to be contesting the pounds 1.4 million

London Docklands account. They include Saatchi and Saatchi, Walsh Trott

Chick Smith, Bates Dorland and another unnamed shop. D’Arcy Masius

Benton and Bowles is not repitching for the business.



Simon Mathews, the chief executive of Equinox Communications, has denied

rumours that he is the front-runner for the managing director’s job at

Optimedia. Mathews said: ‘We had a chat ages ago, but I made it clear

what my terms were. They have spoken to lots of people.’ The position

became vacant when John Taylor announced last year that he was moving

across to take on a European role.



Sunday Business’s creative account has gone up for grabs after the

Telegraph made it clear this week that it would fire its media agency,

the Media Factor, if its parent, Arc Advertising, continued to handle

the Sunday Business account. Matthew Howells, the advertising and

promotions controller at the Telegraph, issued the warning this week.

Howells commented: ‘There are no such things as Chinese Walls in ad

agencies. They either work for us, or they don’t. If they handle a

conflicting piece of business, we will fire them’.



Speculation that Carlton Communications is to bid for Mirror Group

increased this week after the two companies were rumoured to be

preparing a joint bid for the TV rights to the Premier League, currently

held by BSkyB. Pearson and MAI are also thought to be preparing a joint

bid.



The Maiden Group, the leading poster contractor, is to seek a listing on

the London Stock Exchange - probably in May. The company is thought to

be hoping to raise around pounds 20 million to reduce debts and improve

the quality of its poster stock.



Capital Gold has signed the former shock-jock, Caesar the Geezer. The

controversial ex-Talk Radio DJ will present a weekday evening programme

from 8pm to midnight from this month.



Caesar achieved national prominence as the host of Talk Radio UK’s late-

night phone-in but lost his job after the station failed to launch

successfully.



The Independent Television Commission has played down reports that it is

trying to muscle in on the field of Internet regulation in a turf war

with the telecoms regulator, Oftel. An ITC spokesperson said it may

become necessary to look at the role of regulation in the future, but

that there was no dispute with Oftel because ‘nobody has got that far’.



Reuters Business Information Products has appointed Leopard to its

advertising and direct marketing business after a three-way pitch.

Reuters’ online arm offers a range of software products, including

Reuters Advertising and Media Briefing.



The Cornwall Tourist Board is reviewing its estimated pounds 500,000

advertising business. The regional tourist board currently uses the

leisure and travel specialist, Gould and Portmans, which has worked with

it for the past 15 years. Gould said it would be repitching for the

business. Last year the tourist board spent around pounds 400,000 on

advertising.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).