Hewlett-Packard is expected to announce the winner of its pounds 7
million pan-European PC business this week. McCann-Erickson, Publicis,
D’Arcy Masius Benton and Bowles and Saatchi and Saatchi all pitched for
the account at the company’s European headquarters in Grenoble, France,
at the end of last week.
Four agencies are understood to be contesting the pounds 1.4 million
London Docklands account. They include Saatchi and Saatchi, Walsh Trott
Chick Smith, Bates Dorland and another unnamed shop. D’Arcy Masius
Benton and Bowles is not repitching for the business.
Simon Mathews, the chief executive of Equinox Communications, has denied
rumours that he is the front-runner for the managing director’s job at
Optimedia. Mathews said: ‘We had a chat ages ago, but I made it clear
what my terms were. They have spoken to lots of people.’ The position
became vacant when John Taylor announced last year that he was moving
across to take on a European role.
Sunday Business’s creative account has gone up for grabs after the
Telegraph made it clear this week that it would fire its media agency,
the Media Factor, if its parent, Arc Advertising, continued to handle
the Sunday Business account. Matthew Howells, the advertising and
promotions controller at the Telegraph, issued the warning this week.
Howells commented: ‘There are no such things as Chinese Walls in ad
agencies. They either work for us, or they don’t. If they handle a
conflicting piece of business, we will fire them’.
Speculation that Carlton Communications is to bid for Mirror Group
increased this week after the two companies were rumoured to be
preparing a joint bid for the TV rights to the Premier League, currently
held by BSkyB. Pearson and MAI are also thought to be preparing a joint
The Maiden Group, the leading poster contractor, is to seek a listing on
the London Stock Exchange - probably in May. The company is thought to
be hoping to raise around pounds 20 million to reduce debts and improve
the quality of its poster stock.
Capital Gold has signed the former shock-jock, Caesar the Geezer. The
controversial ex-Talk Radio DJ will present a weekday evening programme
from 8pm to midnight from this month.
Caesar achieved national prominence as the host of Talk Radio UK’s late-
night phone-in but lost his job after the station failed to launch
The Independent Television Commission has played down reports that it is
trying to muscle in on the field of Internet regulation in a turf war
with the telecoms regulator, Oftel. An ITC spokesperson said it may
become necessary to look at the role of regulation in the future, but
that there was no dispute with Oftel because ‘nobody has got that far’.
Reuters Business Information Products has appointed Leopard to its
advertising and direct marketing business after a three-way pitch.
Reuters’ online arm offers a range of software products, including
Reuters Advertising and Media Briefing.
The Cornwall Tourist Board is reviewing its estimated pounds 500,000
advertising business. The regional tourist board currently uses the
leisure and travel specialist, Gould and Portmans, which has worked with
it for the past 15 years. Gould said it would be repitching for the
business. Last year the tourist board spent around pounds 400,000 on