NEWS: HOTLINE

Lowe Howard-Spink is on the brink of unveiling an initiative to add buying clout to its media operation both in the UK and Europe. Lowes has been in talks with its fellow Interpublic subsidiary, Initiative Media, over recent months, and is also understood to have considered a deal with Interpublic’s US media operation, Western International Media. Lowes’ clients are expected to be told about the scheme next week and the new media brand could launch in the autumn.

Lowe Howard-Spink is on the brink of unveiling an initiative to add

buying clout to its media operation both in the UK and Europe. Lowes has

been in talks with its fellow Interpublic subsidiary, Initiative Media,

over recent months, and is also understood to have considered a deal

with Interpublic’s US media operation, Western International Media.

Lowes’ clients are expected to be told about the scheme next week and

the new media brand could launch in the autumn.



Abbey National and the Norwich Union are set to spend around pounds 5

million advertising their joint venture in the private medical insurance

market. Advertising and marketing for the scheme, which launches next

year, will be co-ordinated by Abbey National, and a creative pitch is

expected. TMD Carat, Abbey National’s media agency of record, is tipped

to pick up the media.



The takeover frenzy resulting from the Broadcasting Bill’s latest cross-

media ownership proposals is now unlikely to take off in time for the

start of the 1997 TV airtime negotiations. The bill is set for royal

assent by the end of this month, and will then take three months to be

ratified. However, speculation is mounting that Granada is poised to

make a long-awaited move on Yorkshire Tyne Tees Television.



Punjana, Northern Ireland’s leading tea brand, has picked Doner Cardwell

Hawkins to establish its presence on the British mainland after a four

way pitch. Budgets are undisclosed but the launch programme will include

TV. Media is expected to be handled by Frontline Media.



Agencies have received approaches from the Advertising Agency Register

about the possibility of pitching for a major financial client. Initial

meetings will take place in two weeks. Budgets are thought to be in the

region of pounds 7 million.



Wrigley’s will hear pitches from four agencies in the week beginning 22

July and will make a decision about its flagship pounds 3 million

Spearmint Gum account by the end of the month, according to the managing

director, Philip Hamilton. The roster shops, Young and Rubicam and Bray

Leino, will fight two other agencies for the account, resigned by Abbott

Mead Vickers BBDO last month (Campaign, 14 June).



Turnbull Wood Hayes has picked up the task of launching Polstar, an

Icelandic vodka, in the fierce UK marketplace. Turnbulls was appointed

this week to the pounds 750,000 account after pitches involving six

agencies. It has prepared poster and radio work to launch the drink in

September. Media is yet to be assigned, although Turnbulls usually works

with either John Ayling and Associates or Pattison Horswell Durden.



BST-BDDP has scooped the advertising account for First Alert smoke

alarms after a competitive pitch. A pounds 500,000 TV campaign in the

autumn will push the launch of a smoke alarm which relies on a sealed

lithium power cell with a ten-year life span. Media will be handled by

Booth Lockett Makin.



Debenhams’ head of advertising and promotion, Richard Campbell, has

quashed speculation that there will be changes to the way the company

handles its advertising, which is currently implemented in-house. ‘We

will continue to work on a project basis only with agencies,’ Campbell

said.



Ian Ramsay, the chairman and managing director of CPC, whose brands

include Bovril, Marmite and Knorr, has been elected as the president of

the Incorporated Society of British Advertisers. He succeeds Simon

Bullimore, the managing director of Mars in the UK, who takes over the

vice-presidency.



Peter Warren, the former Ogilvy and Mather chairman and a director of

the Abbott Mead Vickers BBDO group, has been appointed as the non-

executive chairman of Wheway Lifestyle International. The company

specialises in consultancy and management services in the health,

beauty, fitness and leisure sectors.



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