NEWS: HOTLINE

David Ginola, Newscastle United’s hearthrob French international footballer, has been signed by Renault to star in a new TV commercial. Publicis, Renault’s agency, is sworn to secrecy about the film for the Renault Laguna, but confirmed that Ginola will be featured when it breaks nationally at the end of next week.

David Ginola, Newscastle United’s hearthrob French international

footballer, has been signed by Renault to star in a new TV commercial.

Publicis, Renault’s agency, is sworn to secrecy about the film for the

Renault Laguna, but confirmed that Ginola will be featured when it

breaks nationally at the end of next week.



Friends of the Earth, the environmental pressure group with a history of

clashes with advertising watchdogs, has appointed Leagas Shafron Davis

as its first full-time agency. Leagas Shafron beat Hill Murray to land

the account, in a move which ends FoE’s previous practice of using

agencies on a project-only basis.



Elle is understood to have recruited the Mail on Sunday fashion and

beauty manager, Suzanne Grover, as its new advertisement director.

Grover currently works on client sales across the MoS newspaper, the

Night and Day supplement and You magazine.



Mercedes Benz has culled Rainey Kelly Campbell Roalfe and GGT from its

long list of agencies and has prepared a shortlist of shops for its

pounds 8 million account. This is said to include BST-DDDP, Simons

Palmer Clemmow Johnson, BDDH and Barker and Ralston. A final place may

come to a latecomer to the review.



Punch’s ad director, Ian Scott, has resigned. He leaves the magazine at

the end of December and will join the Bauer sales house, the Publishing

Consultancy, as group sales director on 6 January. Eileen Opie,

operations director at the Punch parent, Liberty Publishing, says

headhunters have been retained to find a replacement, while the company

is also seeking to bolster the sales team with more sales executives.

Punch also suffered the loss of its editor, Peter McKie, last month.



Channel 4 is understood to have significantly hiked the sum it pays for

Warners’ programme portfolio, including series such as Friends and ER,

to more than dollars 100 million following a bidding war with BSkyB. The

move comes despite the channel’s insistence that it will increase its

support for UK originated programming.



Andrew Cracknell, chairman and executive creative director of Ammirati

Puris Lintas, has been selected as the chairman of the jury for the 1997

British Television Advertising Awards. The awards take place on 12 March

at the Grosvenor House Hotel, London. The closing date for entries is 23

January.



Collett Dickenson Pearce has promoted the account director, Emma Rhodin,

to the position of new-business director. The role was previously held

by Simon North, who will concentrate on his responsibilities as a board

account director. Rhodin joined the agency in 1994 and has worked on

Honda, Courts and the Historic Royal Palaces accounts.



Universal McCann has won the pounds 1 million media planning and buying

business for L’Oreal Coiffure from CIA Medianetwork. Coiffure, which

includes brands such as Kerastase, adds to the pounds 20 million

portfolio of L’Oreal business Universal already holds, such as L’Oreal

Paris.



Euro RSCG Healthcare has won the pounds 2 million pan-European Deep Heat

and Deep Relief business from Ammirati Puris Lintas. Euro RSCG has

worked with the Mentholatum Company, the owners of the brand, on its

trade advertising for the past three years.

Media remains with All Media Services.



Cowan Kemsley Taylor has won pounds 1.5 million worth of new business to

add to the pounds 16 million it has already put on this year, by picking

up two new accounts this week - Imedeen and Richard Burbidge. Imedeen,

an anti-ageing product that comes in the form of a pill, will be backing

its UK launch with a pounds 1 million press campaign, breaking next week

in women’s magazines.



Campaign is sending out its Top 300 Agencies questionnaire in order to

compile the definitive listing of the UK’s Top 300 agencies, which will

be published on 28 February 1997. If you would like to receive a

questionnaire, or to ensure that your agency is on our mailing list,

please telephone Jane Austin on 0171-413 4123.



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