David Ginola, Newscastle United’s hearthrob French international
footballer, has been signed by Renault to star in a new TV commercial.
Publicis, Renault’s agency, is sworn to secrecy about the film for the
Renault Laguna, but confirmed that Ginola will be featured when it
breaks nationally at the end of next week.
Friends of the Earth, the environmental pressure group with a history of
clashes with advertising watchdogs, has appointed Leagas Shafron Davis
as its first full-time agency. Leagas Shafron beat Hill Murray to land
the account, in a move which ends FoE’s previous practice of using
agencies on a project-only basis.
Elle is understood to have recruited the Mail on Sunday fashion and
beauty manager, Suzanne Grover, as its new advertisement director.
Grover currently works on client sales across the MoS newspaper, the
Night and Day supplement and You magazine.
Mercedes Benz has culled Rainey Kelly Campbell Roalfe and GGT from its
long list of agencies and has prepared a shortlist of shops for its
pounds 8 million account. This is said to include BST-DDDP, Simons
Palmer Clemmow Johnson, BDDH and Barker and Ralston. A final place may
come to a latecomer to the review.
Punch’s ad director, Ian Scott, has resigned. He leaves the magazine at
the end of December and will join the Bauer sales house, the Publishing
Consultancy, as group sales director on 6 January. Eileen Opie,
operations director at the Punch parent, Liberty Publishing, says
headhunters have been retained to find a replacement, while the company
is also seeking to bolster the sales team with more sales executives.
Punch also suffered the loss of its editor, Peter McKie, last month.
Channel 4 is understood to have significantly hiked the sum it pays for
Warners’ programme portfolio, including series such as Friends and ER,
to more than dollars 100 million following a bidding war with BSkyB. The
move comes despite the channel’s insistence that it will increase its
support for UK originated programming.
Andrew Cracknell, chairman and executive creative director of Ammirati
Puris Lintas, has been selected as the chairman of the jury for the 1997
British Television Advertising Awards. The awards take place on 12 March
at the Grosvenor House Hotel, London. The closing date for entries is 23
Collett Dickenson Pearce has promoted the account director, Emma Rhodin,
to the position of new-business director. The role was previously held
by Simon North, who will concentrate on his responsibilities as a board
account director. Rhodin joined the agency in 1994 and has worked on
Honda, Courts and the Historic Royal Palaces accounts.
Universal McCann has won the pounds 1 million media planning and buying
business for L’Oreal Coiffure from CIA Medianetwork. Coiffure, which
includes brands such as Kerastase, adds to the pounds 20 million
portfolio of L’Oreal business Universal already holds, such as L’Oreal
Euro RSCG Healthcare has won the pounds 2 million pan-European Deep Heat
and Deep Relief business from Ammirati Puris Lintas. Euro RSCG has
worked with the Mentholatum Company, the owners of the brand, on its
trade advertising for the past three years.
Media remains with All Media Services.
Cowan Kemsley Taylor has won pounds 1.5 million worth of new business to
add to the pounds 16 million it has already put on this year, by picking
up two new accounts this week - Imedeen and Richard Burbidge. Imedeen,
an anti-ageing product that comes in the form of a pill, will be backing
its UK launch with a pounds 1 million press campaign, breaking next week
in women’s magazines.
Campaign is sending out its Top 300 Agencies questionnaire in order to
compile the definitive listing of the UK’s Top 300 agencies, which will
be published on 28 February 1997. If you would like to receive a
questionnaire, or to ensure that your agency is on our mailing list,
please telephone Jane Austin on 0171-413 4123.