NEWS: HOTLINE

Calvin Klein is secretly preparing to launch a second unisex fragrance following the success of its CK1 brand last year. The cosmetics company has hired the celebrated US photographer, Richard Avedon, to direct the launch commercial for CK2. The shoot is expected to begin in the next two weeks in New York, with a view to a probable spring launch.

Calvin Klein is secretly preparing to launch a second unisex fragrance

following the success of its CK1 brand last year. The cosmetics company

has hired the celebrated US photographer, Richard Avedon, to direct the

launch commercial for CK2. The shoot is expected to begin in the next

two weeks in New York, with a view to a probable spring launch.



The Government plans to tighten its voluntary code on tobacco

advertising to include gift catalogues sent out by direct mail. Anti-

smoking groups claim that vouchers included in packets have driven a

‘coach and horses’ through the agreement by encouraging people to smoke

more. The Advertising Standards Authority had been poised to uphold

complaints against one promotional scheme but ministers blocked the

move.



Terry’s Suchard has shortlisted two agencies, BMP DDB Needham and Young

and Rubicam, to pitch for its pounds 4 million Terry’s Chocolate Orange

business. The original shortlist included BMP, the present incumbent on

the business, plus Y&R, Ogilvy and Mather and Bates Dorland, a late

entrant. Campaigns by BMP and Y&R are currently in research.



ITV is signalling its continued commitment to targeting male viewers

with quality sport by holding a football evening next Monday for media

buyers. Buyers will have the opportunity to meet the sports

personalities, Brian Moore, Kevin Keegan and Ron Atkinson, and can quiz

them on issues relating to sport on TV. The move follows this week’s

decision by the Government to preserve top sporting events on

terrestrial TV.



Faulds Advertising has lost two more staff to the Union, the breakaway

agency that officially opened its doors earlier this month. Mark Reid,

Faulds’ deputy planning director, will become the Union’s planning

director, and Charlotte Mitchell-Henry, Faulds’ creative co-ordinator,

will become the Union’s head of creative services. Reid is being

replaced at Faulds by David McGlone, who joins from Advertising

Principles as a senior planner.



HMV Records has reduced the shortlist for its pounds 5 million media

buying and planning account to two after a first round of pitches. BMP

DDB Needham will line up against TMD Carat in the second round.

Universal McCann and the incumbent, CIA Medianetwork, have fallen out of

the race.



The Barbican, the arts and entertainment centre in the City of London,

is seeking an advertising agency. The Barbican’s publicity officer, Paul

Legrave, said the search was still at an early stage and that no

shortlist had yet been drawn up.



Wendy Proctor, the group account director on the Sun Alliance business

at Leagas Shafron Davis and the driving force behind the company’s

controversial TV campaign last year, has been promoted to the agency’s

management board. She was previously a board director at Young and

Rubicam and CME KHBB.



The sponsorship and advertiser-supplied programming company, PHD

BigTime, launched by the media independent, Pattison Horswell Durden,

has made its first senior appointment. The company has hired Zoe Fuller,

a former Channel 4 sales manager, as an account director.



The shortlist to pitch for Linda McCartney’s pounds 1 million vegetarian

foods business, owned by Ross Young, consists of Mellors Reay, Cowan

Kemsley Taylor and Walsh Trott Chick Smith. The account was previously

held by GGT, which launched its first work for the brand in April 1993.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).