Bhs has chosen one unnamed agency to compete head to head against the
incumbent, Howell Henry Chaldecott Lury, for its pounds 4.5 million
creative account. The move follows Bhs’s decision to review its
advertising strategy last year (Campaign, 24 November 1995). Lisa Riley,
Bhs’s marketing director, said: ‘We did not want to conduct a huge trawl
of the market just to run a comparative review. We are talking to one
other agency.’ Riley said the review would be completed by April. Media
buying, currently with the Media Business Group, may also come under the
Elida Gibbs has picked Ogilvy and Mather to pitch against the incumbent,
Ammirati Puris Lintas, for its pounds 15 million international Impulse
business. The review takes place as the Unilever subsidiary plans a
major relaunch for the mass-market bodyspray.
Derek Hemment, the deputy chief executive of the Granada-owned TV sales
house, Laser Sales, is leaving the company this week. Hemment, who is
said to be going on to pursue other interests, was moved away from day-
to-day airtime trading at the sales operation last year.
The RAC has kicked off talks with agencies about its pounds 5 million
advertising account. The agency talks have fuelled speculation that the
RAC could be the mystery pounds 5 million client currently reviewing its
media account through the Advertising Agency Register. RAC’s creative
account is now handled by Cogent, while media is managed by Pattison
BSkyB has officially terminated its short-term contract with Duckworth
Finn Grubb Waters. At least two other agencies have been doing projects
for Sky on an ad hoc basis during Duckworth Finn’s tenure, a practice
likely to continue in the short term.
The Edinburgh hotshop, 1576, has created a controversial TV commercial
for a local legal firm, Sinclairs Criminal Lawyers, that highlights how
offenders are often victims of homosexual rape when they end up behind
bars. The spot, which is running after 9pm, is aimed at teenage thugs
who think their ‘hard man’ reputation will benefit from a spell in
prison. It follows a young offender into his cell, where his cell mate,
who is leaning seductively against the wall, looks up and blows a kiss
at the new arrival.
Optimedia Interactive has picked up the pounds 4 million account for
People’s Bank, the online recruitment service. Above-the-line
advertising will appear in the national press and Optimedia will also
produce work for the Internet.
Molson, the Canadian brewer, is understood to have shortlisted Foote
Cone and Belding, Grounds Morris, Arc Advertising and Mortimer Whittaker
O’Sullivan to handle creative work on its UK account, previously at
Howell Henry Chaldecott Lury.
Paul Heaney is to replace Andy Hawkins as sales controller at Atlantic
252, after his departure to Granada Sky Broadcasting as its new sales
director (see page 5). Heaney, currently Atlantic’s sales manager, has
been with the company for more than four years.
NABS raised a record pounds 551,000 from its Celebrity boxing night on
Monday. Stars attending included Jim Rosenthal, Jimmy Hill, Lloyd
Honeyghan, Jeremy Beadle, Frank Warren, John Motson and Brendan Foster.
Last year the event raised pounds 460,000.
Pearl and Dean has won the account for Cine-UK, the company that plans
to build 13 new multiplexes by the end of 1997. The win marks P&D’s
first real victory against the industry leader, Cinema Media.