NEWS: HOTLINE

Swatch is searching for a creative agency to handle the worldwide advertising for its main spring/summer 1997 collection. The watch manufacturer, which normally reviews its advertising before it launches a new collection, is currently speaking to five agencies about a multimillion-pound campaign to promote its trademark plastic watches - its recently launched range of metal watches are not part of the review. Swatch currently spends around pounds 25 million on its advertising across Europe, including about pounds 3 million in the UK. The incumbent agency is Devarrieux-Villaret in Paris.

Swatch is searching for a creative agency to handle the worldwide

advertising for its main spring/summer 1997 collection. The watch

manufacturer, which normally reviews its advertising before it launches

a new collection, is currently speaking to five agencies about a

multimillion-pound campaign to promote its trademark plastic watches -

its recently launched range of metal watches are not part of the review.

Swatch currently spends around pounds 25 million on its advertising

across Europe, including about pounds 3 million in the UK. The incumbent

agency is Devarrieux-Villaret in Paris.



Two unnamed London agencies are in the running for a new pounds 20

million account to promote the Campaign for Confidence in British Food,

a coalition of unnamed food manufacturers. A huge advertising and

marketing campaign is to be put together to reassure consumers that

British food is safe and wholesome.



Barclays is understood to have reduced the shortlist for its pounds 21

million media centralisation to Mediastar and the Media Centre. The

other agencies invited to pitch were J. Walter Thompson, Optimedia and

BMP DDB.



Parkworld, which is holding an advertising review of its Butlin’s, Haven

and Haven Europe holiday company brands (Campaign, last week), has

shortlisted Leo Burnett, DMB&B, St Luke’s and the Haven incumbent, Kelly

Weedon Shute, for the pounds 6 million business. Pitches will be held

next month with a decision expected to be made by the end of July.



The Art Directors Club of Europe, consisting of the UK’s D&AD and

counterpart bodies across the Continent, voted last weekend in Barcelona

on their winners for 1995. Tony Kaye’s ‘twister’



commercial for Volvo, through Abbott Mead Vickers BBDO, won a gold in

the TV category, Leagas Delaney landed a gold in the print category for

its ‘signpost’ press ad for Adidas, while the Guess jeans ‘cheat’ spot,

by Paul Marciano Advertising, scooped the best cinema ad award. Lowe

Howard-Spink won gold in the magazines category for its Olympus Cameras

work. Jay Pond-Jones, joint creative director of GGT, and Dave Dye, head

of art at Leagas Delaney, were the two UK judges.



The Sunday Business has confirmed that it is talking to two potential

buyers. According to the paper’s marketing director, Phil Lawlor, who

this week became the general manager, one is a UK group with various

media interests and the second a non-UK group. The news comes as the

paper petitions to go into administration - not to be confused with

administrative receivership - which gives it three months protection

from creditors while it restructures. However, Lawlor said it would

respect all of its creditors. Following a long awaited weekend

advertising campaign, sales have risen to between 80,000 and 90,000, up

from 55,000.



Jim Smith, the chairman of J. Walter Thompson Manchester, has left the

company after 18 months. It is unclear what Smith intends to do in the

future and JWT is understood to have no plans, at present, to replace

him.



TMD Carat has scooped the media buying for Alberto Culver’s recently

acquired St Ives shampoo and conditioner, which is said to have

significantly boosted its projected advertising spend to pounds 2

million. The St Ives brand had an adspend of pounds 740,000 (Register-

MEAL) last year through its former agency, Lavery Rowe, when it was

owned by St Ives Laboratories.



The Bates network has won back the German Tourist Authority’s

advertising business from Lintas after an eight-month presentation

marathon between Bates Frankfurt, Lintas Hamburg and Lowe Frankfurt.

Bates lost the business to Lintas in 1994, after handling it for 20

years. Bates Dorland will take charge of the account in this country,

where it is thought to be worth as much as pounds 1 million.