NEWS: HOTLINE

The Network is reshuffling its management line-up, with the media director, Bill Kinlay, moving across to Ireland, and Nick Emery, media director for the entire IBM account, stepping in to fill Kinlay’s role.

The Network is reshuffling its management line-up, with the media

director, Bill Kinlay, moving across to Ireland, and Nick Emery, media

director for the entire IBM account, stepping in to fill Kinlay’s

role.



Euro RSCG Wnek Gosper has added to its existing Cadbury business by

winning the national launch of Darkness, a dark chocolate assortment

which will compete with Nestle Rowntree’s Black Magic. While Cadbury

will not reveal the launch budget, it concedes that it will be

‘substantial’.



Rae Burden, a vice-chairman at Saatchi and Saatchi, is leaving the

agency after 12 years. Burden, who ran the 3i account and had an

overseeing role on the Hewlett-Packard and Allied Domecq business, is

seeking a job in London-based international account management.



Great Western, which runs InterCity trains between London, south Wales,

the Cotswolds and the west of England, has shortlisted six agencies to

pitch for its advertising account (Campaign, 1 March) The agencies are

Abbott Mead Vickers BBDO, Duckworth Finn Grubb Waters, Leo Burnett, K

Advertising and the incumbent, Grey Advertising.



The Sunday Business, the new national newspaper being prepared by the

former Business Age editor, Tom Rubython, has delayed its launch until

after Easter. Agencies had originally been informed that the title would

first hit the newsstands on 31 March. The Sunday Business’s new

marketing director, Phil Lawler, said the launch would now be between

Easter the end of April.



Westbay is holding pitches for its pounds 1 million Asti Martini

sparkling wine advertising account, currently handled by McCann-

Erickson. The pitch-list includes the through-the-line agency, Claydon

Heeley, and the incumbent. Surprisingly, Howell Henry Chaldecott Lury,

which has just handled the relaunch of the main Martini brand, is not on

the list. A decision is expected within weeks.



Beth Barry, Ogilvy and Mather’s joint planning director, has been

promoted to a European planning role across the group. Barry takes the

new title of executive planning director O&M Europe, the Middle East and

Africa. She will work closely with Mike Walsh, O&M Europe’s chief

executive.



Sunbeam, the electrical goods manufacturer best known for its irons and

toasters, is lining up agencies to pitch for a new product launch and

help revive consumer awareness. The company, which has a reported budget

of pounds 500,000, has not advertised consistently for many years but

now hopes to have an agency in place by April.



Unilever will merge its home and personal care divisions, Lever and

Elida Faberge, across Europe as part of a major revamp of its entire

management structure. The decision was made at a meeting in Rotterdam on

Wednesday. It is still unclear whether the merger, instigated by the

chairman-elect, Niall Fitzgerald, will affect agency relationships at

all, though sources deny this.



Paul Taylor, the new sales director at UK Gold, has promoted Mark Howe

to sales controller and taken on Chris Maples from Channel 4, Amanda

Deutrom from GMTV and Sarah Partridge from the Economist as account

managers. Meanwhile, Granada Sky Broadcasting has taken on Craig Nayman

from the Total Communications Partnership as sales controller.



Lowe Howard-Spink has garnered the support of tens of celebrities for

its latest blockbuster ad for Reebok’s football boots. The ad, which is

expected to break next week in the run-up to this year’s European soccer

championships, stars Ryan Giggs and an eclectic mix of stars including

Jarvis Cocker, Tom Jones, Wallace and Grommit and Robbie Williams.



Dyno-Rod has shortlisted Collett Dickenson Pearce, Kelly Weedon Shute,

Clarke and Taylor and Lansdown Conquest for its pounds 1 million

account, which was previously held by TBWA. Pitches are taking place

this week, with a result expected soon.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).