NEWS: HOTLINE

The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook, political affairs director of the Advertising Association, said: ‘It’s a very satisfactory settlement which will allow every legitimate direct marketing operator to carry on unhindered’.

The threat of new draconian curbs on the direct marketing industry has

lifted following a vote on Wednesday in which the European Parliament

rejected attempts to impose heavy restrictions on cold calling and the

promotion of financial services through direct selling (Campaign, 24

November). Lionel Stanbrook, political affairs director of the

Advertising Association, said: ‘It’s a very satisfactory settlement

which will allow every legitimate direct marketing operator to carry on

unhindered’.



TV companies are banding together to call on the Independent Television

Commission to relax its rules on TV sponsorship. A raft of satellite TV

companies is demanding greater freedom to allow advertisers to sponsor

programmes that have an association with their products. They also want

sponsorship credits to carry stronger commercial messages to make them

more in tune with the sponsor’s advertising strategy.



M&C Saatchi’s hopes of running the Conservative Party’s general election

campaign have been given a boost by the Department of Trade and

Industry’s decision to wind down an investigation into alleged insider

dealing at Saatchi and Saatchi. But the Tories still have to find up to

pounds 1 million to pay an outstanding debt to Saatchis before they can

switch the account.



The prospect of a new move to ban tobacco advertising abated on

Wednesday when the Labour MP, Don Touhig, rejected pressure from the

anti-smoking lobby to bring in a backbench bill. David Winnick, another

Labour MP, also announced this week that he is to introduce a bill to

outlaw the use of upper age limits in recruitment advertising in the new

year.



The upmarket retail chain, Mulberry, has appointed the creative

independent, Smith and Thompson, to handle the launch of its flagship

store in Bond Street, London. According to its creative partner, Barry

Smith, the agency is in line to pick up further work from the 64-outlet

chain. Mulberry has not used an agency for some time. It last worked

with Hall Harrison Cowley.



Avid Technology, the firm which developed the post-production technology

used to make the films, Forrest Gump and Jurassic Park, has appointed

Bean MC to mastermind a worldwide advertising campaign, to break in the

new year. It will emphasise Avid’s leading role in producing special

effects for Hollywood, and is estimated at be worth around pounds

500,000.



Sean Moore, the group account director who was made redundant by McCann-

Erickson last year (Campaign, 18 November 1994), has joined the Bishop’s

Stortford-based agency, MBS Advertising, as managing director. Before

joining McCanns, where he worked for less than a year on Bacardi and

Wall’s ice-cream, Moore was employed at J. Walter Thompson on the

Kellogg’s account. MBS (not to be confused with the media buyer of the

same name) holds Scottish Courage and Air UK business.



Quantel is expected to appoint an ad agency soon. The company, which

manufactures post-production technology such as Harry, Henry and

Paintbox, is understood to have held talks with McCann-Erickson, WCRS

and one other shop about a possible pounds 2 million budget. This would

embrace both above- and below-the-line advertising in London, Los

Angeles and New York.



Maher Bird Associates, which was set up two years ago, has taken on a

second planner. Caroline Taylor will join Simons Palmer Denton Clemmow

and Johnson’s sister agency from Osprey Communications. She will work

alongside its founding partner, the planning director, Mark Tomblin.



Campaign will not be published for the next two weeks. We will be moving

to our new offices at 174 Hammersmith Road, London W6 7JP from 23

December onwards. Phone and fax numbers remain unchanged. The first

issue of 1996 will appear on Thursday 4 January. We would like to wish

all our readers a merry Christmas and a happy new year.



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).