NEWS: HOTLINE

Young and Rubicam has been re-appointed to the global media business on the dollars 75 million mobile phone account for Ericsson after a six-way pitch. The win, against Ericsson’s European incumbent, Zenith Media, and other worldwide Bates affiliates, comes some time after Y&R won the global creative work (Campaign, 19 January). At the time it was understood to have been a full-service win. However, following an Ericsson rethink, pitches were held. .TX.- WCRS has been appointed to handle Asahi, Japan’s fastest-growing beer brand and a new import to the UK under the aegis of the giant brewer, Bass. A campaign aimed at stylish, young, male club drinkers will be launched later this year for the beer, which will compete with the more established Japanese arrivals, such as Kirin and Sapporo .TX.- Mike Devereau, the chief executive of the Central Office of Information, is to retire shortly, the Government revealed on Wednesday. The Cabinet Minister, Roger Freeman, said he had approved ‘a substantial programme of efficiency improvements and restructuring’ which Devereau’s successor would carry forward. They are likely to involve job losses among the COI’s 470 staff, although the implications for its advertising division are unclear.

Young and Rubicam has been re-appointed to the global media business on

the dollars 75 million mobile phone account for Ericsson after a six-way

pitch. The win, against Ericsson’s European incumbent, Zenith Media, and

other worldwide Bates affiliates, comes some time after Y&R won the

global creative work (Campaign, 19 January). At the time it was

understood to have been a full-service win. However, following an

Ericsson rethink, pitches were held.

.TX.-

WCRS has been appointed to handle Asahi, Japan’s fastest-growing beer

brand and a new import to the UK under the aegis of the giant brewer,

Bass. A campaign aimed at stylish, young, male club drinkers will be

launched later this year for the beer, which will compete with the more

established Japanese arrivals, such as Kirin and Sapporo

.TX.-

Mike Devereau, the chief executive of the Central Office of Information,

is to retire shortly, the Government revealed on Wednesday. The Cabinet

Minister, Roger Freeman, said he had approved ‘a substantial programme

of efficiency improvements and restructuring’ which Devereau’s successor

would carry forward. They are likely to involve job losses among the

COI’s 470 staff, although the implications for its advertising division

are unclear.



A new media independent is set to launch in Manchester following the

departure of three senior executives from CIA Media Solutions

Manchester. The managing director, Paul Wheeler, the head of TV, Andy

Bartholomew, and the head of non-broadcast, Declan McKenna, are thought

to be ready to launch with around pounds 8 million of business under

their belts.



Media Audits, the media consultancy, has approached a number of media

companies about the review of a mystery publisher’s media business.

About six agencies have been approached with a view to pitching for the

multi-million pound account.



Whitbread’s surprise acquisition on Tuesday of Labatt Brewing UK is

likely to spark a review of its advertising and media business.

Whitbread has bought the premium bottled-beer brands, Rolling Rock,

Labatt Blue and Labatt Ice, and the draught beer, Labatt Canadian.

Labatt’s currently uses Abbott Mead Vickers BDDO and CIA Medianetwork.

However, Whitbread’s media is centralised with Motive. A Whitbread

spokeswoman said it was too soon to comment on a possible review.



Mercantile Credit has appointed Publicis to handle its pounds 4 million

account as predicted by Campaign last week. The personal loans

subsidiary of Barclays Bank picked the agency after a pitch that also

involved its incumbent agency, Brahm, McCann-Erickson and Leagas Shafron

Davis. Media buying will remain with the Media Shop.



The Packard-Bell computer business in the UK is expected to move out of

DMB&B after the company’s confirmation that it has appointed the M&C

Saatchi offices in New York and Singapore to handle its business in the

US and Far East (Campaign, last week). Packard Bell’s UK account is

currently administered by Dixons, which appointed DMB&B to handle it

along with PC World.



Susan Scrimgeour has been made client services director of Young and

Rubicam. She was promoted from board account director, when she headed

the COI and Quaker accounts. At the same time, Stevie Spring, Tim

Broadbent and Mike Cozens have all been made managing partners at the

agency.



Peter Burt, the former Daily and Sunday Telegraph display advertising

manager, has been appointed group ad director on the soon-to-be-launched

sports daily, Sport First. The paper is due to appear in late summer and

Burt is currently interviewing sales staff. ‘When we launch we want to

be sure we have it right and avoid the problems other recent launches

have had,’ Burt said.



Northern Railways is inviting agencies to tender for its pounds 1

million account, which has been dormant while the company gears up for

extra business expected from its link to the Channel Tunnel.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).