Young and Rubicam has been re-appointed to the global media business on
the dollars 75 million mobile phone account for Ericsson after a six-way
pitch. The win, against Ericsson’s European incumbent, Zenith Media, and
other worldwide Bates affiliates, comes some time after Y&R won the
global creative work (Campaign, 19 January). At the time it was
understood to have been a full-service win. However, following an
Ericsson rethink, pitches were held.
WCRS has been appointed to handle Asahi, Japan’s fastest-growing beer
brand and a new import to the UK under the aegis of the giant brewer,
Bass. A campaign aimed at stylish, young, male club drinkers will be
launched later this year for the beer, which will compete with the more
established Japanese arrivals, such as Kirin and Sapporo
Mike Devereau, the chief executive of the Central Office of Information,
is to retire shortly, the Government revealed on Wednesday. The Cabinet
Minister, Roger Freeman, said he had approved ‘a substantial programme
of efficiency improvements and restructuring’ which Devereau’s successor
would carry forward. They are likely to involve job losses among the
COI’s 470 staff, although the implications for its advertising division
A new media independent is set to launch in Manchester following the
departure of three senior executives from CIA Media Solutions
Manchester. The managing director, Paul Wheeler, the head of TV, Andy
Bartholomew, and the head of non-broadcast, Declan McKenna, are thought
to be ready to launch with around pounds 8 million of business under
Media Audits, the media consultancy, has approached a number of media
companies about the review of a mystery publisher’s media business.
About six agencies have been approached with a view to pitching for the
multi-million pound account.
Whitbread’s surprise acquisition on Tuesday of Labatt Brewing UK is
likely to spark a review of its advertising and media business.
Whitbread has bought the premium bottled-beer brands, Rolling Rock,
Labatt Blue and Labatt Ice, and the draught beer, Labatt Canadian.
Labatt’s currently uses Abbott Mead Vickers BDDO and CIA Medianetwork.
However, Whitbread’s media is centralised with Motive. A Whitbread
spokeswoman said it was too soon to comment on a possible review.
Mercantile Credit has appointed Publicis to handle its pounds 4 million
account as predicted by Campaign last week. The personal loans
subsidiary of Barclays Bank picked the agency after a pitch that also
involved its incumbent agency, Brahm, McCann-Erickson and Leagas Shafron
Davis. Media buying will remain with the Media Shop.
The Packard-Bell computer business in the UK is expected to move out of
DMB&B after the company’s confirmation that it has appointed the M&C
Saatchi offices in New York and Singapore to handle its business in the
US and Far East (Campaign, last week). Packard Bell’s UK account is
currently administered by Dixons, which appointed DMB&B to handle it
along with PC World.
Susan Scrimgeour has been made client services director of Young and
Rubicam. She was promoted from board account director, when she headed
the COI and Quaker accounts. At the same time, Stevie Spring, Tim
Broadbent and Mike Cozens have all been made managing partners at the
Peter Burt, the former Daily and Sunday Telegraph display advertising
manager, has been appointed group ad director on the soon-to-be-launched
sports daily, Sport First. The paper is due to appear in late summer and
Burt is currently interviewing sales staff. ‘When we launch we want to
be sure we have it right and avoid the problems other recent launches
have had,’ Burt said.
Northern Railways is inviting agencies to tender for its pounds 1
million account, which has been dormant while the company gears up for
extra business expected from its link to the Channel Tunnel.