The Daily Record is holding a referendum among newsagents in Scotland to
measure its dissatisfaction with News International’s Sun. The Record,
which is published by News International’s arch-rival, Mirror Group
Newspapers, claims that discontent with the Sun is running high over the
title’s constant price changes, which, it claims, cause extra work and
lower profit margins for the newsagents. The results of the referendum
will be delivered to the Sun’s headquarters in Wapping. Colin
McClatchie, general manager of News International in Glasgow, said of
the initiative: ‘I treat it with the disdain and contempt it deserves’.
Three agencies are awaiting the result of a pitch for the pounds 2
million relaunch of Oriental Express, Ross Young’s range of frozen
vegetable-based ready meals and mixes. The United Biscuits subsidiary
has seen pitches from Leo Burnett, Mellors Reay and Partners and
Publicis, all UB roster agencies, for the range, which is being
augmented with new lines and redesigned packaging.
The city of Manchester has appointed the local agency, Cheetham Bell, to
lift confidence in the city following the summer’s IRA bomb explosion.
Cheetham Bell beat Barrington Johnson Lorains and Stowe Bowden Wilson
for the pounds 200,000 account, which effectively brings forward the
city’s usual Christmas-shopping campaign, in order to woo consumers back
into Manchester’s shops and entertainment venues.
Ogilvy and Mather is waiting to hear whether it will retain its pounds 2
million Duracell account in the UK following the acquisition of the
battery maker by Gillette last week. In the UK, Gillette’s advertising
is split between Abbott Mead Vickers BBDO, which handles shaving
products, McCann-Erickson, which handles Parker Pen and Waterman, and
Saatchi and Saatchi, which works on Natrel Plus and Right Guard.
However, AMV, which handles the bulk of the Gillette business, would be
barred from taking on Duracell because it already handles the rival
battery, Energizer. O&M controls the Duracell business in the US and is
its main roster agency around the world.
Sharelink, the UK’s biggest private client stockbroker, has ended its
13-month relationship with Young and Rubicam and has moved its pounds 2
million business into Barnes Vereker. Guy Knight, Sharelink’s marketing
director, said the switch was initiated because the company was putting
greater emphasis on direct marketing.
Lionel Stanbrook has been appointed the Advertising Association’s first
deputy director general. He has been the director of legislative and
political issues since joining the body five years ago.
Harari Page has resigned its pounds 1 million Bravo account over
differences on its future strategy. The move comes a week after the
agency retained the pounds 3 million Country Music Television business.
Harari Page has handled Bravo for three years and is contracted to work
on it until the end of this year.
Leopard has won the UK launch task for BreathAsure, the US breath-
freshener product made from natural ingredients. The initial advertising
will be backed by a budget of pounds 600,000, rising to pounds 2 million
Barry Leith, the director and one of the founders of the specialist
animation production company, Puppetoon, has re-united with his co-
founder, the producer, Mick Foley, after a break of two years. Puppetoon
was originally founded in 1987 and since then has launched two offshoots
- Young Puppetoon, and Salamander, a live action company.
If you haven’t yet booked your table for the Campaign Poster Awards at
the Grosvenor House, Wednesday 9 October, please call Lisa Patnick on