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The Daily Record is holding a referendum among newsagents in Scotland to measure its dissatisfaction with News International’s Sun. The Record, which is published by News International’s arch-rival, Mirror Group Newspapers, claims that discontent with the Sun is running high over the title’s constant price changes, which, it claims, cause extra work and lower profit margins for the newsagents. The results of the referendum will be delivered to the Sun’s headquarters in Wapping. Colin McClatchie, general manager of News International in Glasgow, said of the initiative: ‘I treat it with the disdain and contempt it deserves’.

The Daily Record is holding a referendum among newsagents in Scotland to

measure its dissatisfaction with News International’s Sun. The Record,

which is published by News International’s arch-rival, Mirror Group

Newspapers, claims that discontent with the Sun is running high over the

title’s constant price changes, which, it claims, cause extra work and

lower profit margins for the newsagents. The results of the referendum

will be delivered to the Sun’s headquarters in Wapping. Colin

McClatchie, general manager of News International in Glasgow, said of

the initiative: ‘I treat it with the disdain and contempt it deserves’.



Three agencies are awaiting the result of a pitch for the pounds 2

million relaunch of Oriental Express, Ross Young’s range of frozen

vegetable-based ready meals and mixes. The United Biscuits subsidiary

has seen pitches from Leo Burnett, Mellors Reay and Partners and

Publicis, all UB roster agencies, for the range, which is being

augmented with new lines and redesigned packaging.



The city of Manchester has appointed the local agency, Cheetham Bell, to

lift confidence in the city following the summer’s IRA bomb explosion.

Cheetham Bell beat Barrington Johnson Lorains and Stowe Bowden Wilson

for the pounds 200,000 account, which effectively brings forward the

city’s usual Christmas-shopping campaign, in order to woo consumers back

into Manchester’s shops and entertainment venues.



Ogilvy and Mather is waiting to hear whether it will retain its pounds 2

million Duracell account in the UK following the acquisition of the

battery maker by Gillette last week. In the UK, Gillette’s advertising

is split between Abbott Mead Vickers BBDO, which handles shaving

products, McCann-Erickson, which handles Parker Pen and Waterman, and

Saatchi and Saatchi, which works on Natrel Plus and Right Guard.

However, AMV, which handles the bulk of the Gillette business, would be

barred from taking on Duracell because it already handles the rival

battery, Energizer. O&M controls the Duracell business in the US and is

its main roster agency around the world.



Sharelink, the UK’s biggest private client stockbroker, has ended its

13-month relationship with Young and Rubicam and has moved its pounds 2

million business into Barnes Vereker. Guy Knight, Sharelink’s marketing

director, said the switch was initiated because the company was putting

greater emphasis on direct marketing.



Lionel Stanbrook has been appointed the Advertising Association’s first

deputy director general. He has been the director of legislative and

political issues since joining the body five years ago.



Harari Page has resigned its pounds 1 million Bravo account over

differences on its future strategy. The move comes a week after the

agency retained the pounds 3 million Country Music Television business.

Harari Page has handled Bravo for three years and is contracted to work

on it until the end of this year.



Leopard has won the UK launch task for BreathAsure, the US breath-

freshener product made from natural ingredients. The initial advertising

will be backed by a budget of pounds 600,000, rising to pounds 2 million

next year.



Barry Leith, the director and one of the founders of the specialist

animation production company, Puppetoon, has re-united with his co-

founder, the producer, Mick Foley, after a break of two years. Puppetoon

was originally founded in 1987 and since then has launched two offshoots

- Young Puppetoon, and Salamander, a live action company.



If you haven’t yet booked your table for the Campaign Poster Awards at

the Grosvenor House, Wednesday 9 October, please call Lisa Patnick on

0171-413 4391.



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