NEWS: HOTLINE

Three agencies have progressed to the final round of pitches for the pounds 20 million pan-European Olivetti Personal Computers account (Campaign, last week). The UK’s SMI Group is lining up against Ammirati Puris Lintas (Paris) and a late entrant, FCB (Milan). A decision is expected next week.

Three agencies have progressed to the final round of pitches for the

pounds 20 million pan-European Olivetti Personal Computers account

(Campaign, last week). The UK’s SMI Group is lining up against Ammirati

Puris Lintas (Paris) and a late entrant, FCB (Milan). A decision is

expected next week.



Collett Dickenson Pearce has received a major consolation prize after

missing out on the pounds 7 million National and Provincial Building

Society’s advertising business last year because of Abbey National’s

takeover bid. The agency has been appointed to produce a pounds 2.7

million campaign reminding N&P shareholders to vote on the transfer. A

30-second commercial, featuring the actor, James Bolam, breaks on

Monday.



Bhs has awarded its pounds 4.5 million creative account to Saatchi and

Saatchi after a two-way pitch with the incumbent Howell Henry Chaldecott

and Lury, as tipped in Campaign (8 March). A pounds 5 million media

review now begins. Planning is currently with Michaelides and Bednash;

buying with the Media Business.



Jeanie Bergin, the former chairman of FCA, has quit as group marketing

director of Golden Rose Communications. Bergin joined the company last

June to bring ‘strategic thinking’ to the group’s programming. Lately

she has acted as an independent marketing consultant for the furniture

group, Kingsbury.



Live TV’s cheeky ‘pay-to-view’ experiment to take on its rival BSkyB’s

pay-per-view coverage of the Bruno-Tyson fight last Sunday (Campaign,

last week) has been hailed a success. Around 750 viewers called in and

claimed their pounds 1 during the transmission, during which lookalikes

fought out a simultaneous bout. There was one difference, on Live TV

Bruno won.



MBS Media has scooped the pounds 2 to pounds 3 million media planning

and buying business for Time Warner’s Sounds Direct division. Sounds

Direct, a direct mail music service, had previously used Pawson Media

for its media buying. The account includes media placement in UK and

pan-European media.



Postar, the outdoor industry’s new audience measurement system, is set

to start on 30 April. The research will be launched through a

presentation at Bafta in London, chaired by Christine Walker, the chief

executive of Zenith Media.



The Sun is claiming a massive success for its Coronation Street

scratchcard tie-up after sales on Monday, the first day of the

promotion, leapt 151,000 on the previous Monday, according to News

International’s own estimates. Meanwhile, the Daily Mirror, which

simultaneously launched a rival game promoted by the former Coronation

Street actress, Julie Goodyear, claims its sales rose by 3 per cent over

the past two Mondays.



J. Walter Thompson has launched a corporate Internet site on the World

Wide Web. Created by the agency’s San Francisco office, the site

includes a ‘fun and games’ area called the Ad Game, in which users can

try their hand as copywriters. Eventually, all JWT’s local offices will

have a site linked to the global one.



McCann-Erickson Manchester’s campaign for Sanofi-Winthrop’s Solpadol

painkiller won the gold award at this year’s IPA Business-to-Business

awards on Monday. The campaign also won top honours in the UK business-

to-business media category.



Godfrey Morrow, who founded Still Price Lintas’s Addition Marketing

subsidiary seven years ago, has died aged 54, after a heart attack. A

30-year industry veteran, he was chief executive of Grapple Group

Marketing, at the time of his death. His funeral takes place next

Tuesday (26 March) at the Church of St Mary Magdelene, Trinity Road,

London SW7, at 2.15 pm.



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