NEWS: HOTLINE

Helene Curtis’s UK roster creative and media agencies - BMP DDB Needham and Manning Gottlieb Media - are bracing themselves for a review of the business following an agreed offer for Helene Curtis by Unilever last week. Unilever has several roster creative agencies, but its media work is currently centralised through Initiative Media.

Helene Curtis’s UK roster creative and media agencies - BMP DDB Needham

and Manning Gottlieb Media - are bracing themselves for a review of the

business following an agreed offer for Helene Curtis by Unilever last

week. Unilever has several roster creative agencies, but its media work

is currently centralised through Initiative Media.



The Institute of Practitioners in Advertising and the Incorporated

Society of British Advertisers are joining forces to lobby the Office of

Fair Trading over rules governing the concentration of airtime sales

within ITV. The two industry bodies are stepping up their campaign

against airtime sales monopolies by appealing direct to the OFT amid

growing concern about one company controlling more than a quarter of the

TV advertising sales market.



Bates Dorland has been added to the list of agencies pitching for the

creative assignment on the pounds 4 million Terry’s Chocolate Orange

account. Unlike the other three competitors - the incumbent, BMP DDB

Needham, Young and Rubicam and Ogilvy and Mather - Dorlands is not a

roster agency of Terry’s parent, Kraft General Foods. But it has worked

for the company on its Kenco coffee business. A decision is expected

within two weeks.



Energizer batteries has added TBWA to the pitch for its pounds 24

million pan-European account (Campaign, last week). The agency’s

proposals are being researched alongside those of BBDO, the incumbent,

and Bates Europe.



British Sky Broadcasting is launching its first pay-per-view programme

next month. Sky viewers will be asked to pay pounds 9.95 to see

exclusive coverage of Frank Bruno’s world heavyweight title defence

against Mike Tyson on Saturday 16 March. Sky will begin taking bookings

for the event from next Friday (1 March) but viewers booking after

midnight on 15 March will have to pay the higher rate of pounds 14.95 to

see the fight.



Brett Gosper and Mark Wnek, the chief executive and executive creative

director of Euro RSCG Wnek Gosper, have both been promoted to Euro

RSCG’s ten-strong worldwide board. Wnek will also be setting up an

international board to focus creative activity across the group, of

which he will be the chairman.



The Face, the monthly style magazine, recorded an all-time high ABC

figure of 112,388 for July-December 1995 - more than 10 per cent up on

sales achieved over the same period last year. Its sister title, Arena,

has recorded a 10 per cent increase over the same period, to 84,802, and

moves up from six to ten issues a year.



John Ayling and Associates has scooped the centralised media business

for Chivers Hartley. The media independent has picked up the pounds

500,000 account for the company’s pickles business from Pattison

Horswell Durden to sit alongside the jams and preserves work it already

handles.



The outdoor industry’s new audience measurement system, Oscar II, is to

be renamed Postar when it launches later this spring. The re-naming

follows the agreement between the Council of Outdoor Specialists and the

Outdoor Advertising Association to jointly fund the research.



Amtico, the upmarket floorcovering manufacturer, has shortlisted Banks

Hoggins O’Shea, Mitchell Patterson Aldred Mitchell and Mustoe Merriman

Herring Levy to pitch for the creative work on its account which was

previously handled by Brookes and Vernons. Media planning and buying on

the business, which is expected to be worth up to pounds 1 million, will

remain with John Ayling and Associates.



Owens Corning, the US-based home insulation products manufacturer, has

appointed Bates Europe to handle its pan-European account, backed by a

reported budget of pounds 4 million. The company previously put

development work through McCann Erickson, based in Manchester, but they

never translated the assignment to a full appointment.



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).