Ciba-Geigy, the Swiss pharmaceutical giant, has carved up the dollars 60
million pan-European advertising business of its self-medication
division between two networks, TBWA and Grey. This consolidates the
advertising for its over-the-counter brands from more than 20 agencies
to two, following a review (Campaign, 19 April). Grey’s media will be
handled by its media arm, MediaCom, while TBWA’s media will go through
its media brand, Eurospace.
The Evening Standard has shortlisted three agencies to pitch for its
pounds 5 million account. Abbott Mead Vickers BBDO, Howell Henry
Chaldecott Lury and Saatchi and Saatchi will meet the newspaper’s
editor, Max Hastings, and the managing director, Ian Pay, this week. The
account is currently handled by the Advertising Syndicate.
The Labour Party will seek to defeat the Government’s plans for cross-
media ownership by forcing a Commons vote in July on whether newspaper
groups with 20 per cent or more of the market should be allowed to bid
for ITV franchises. Labour hopes to exploit Tory doubts which were
evident on Tuesday when the MPs, John Whittingdale and Peter Atkinson,
resigned as Parliamentary Private Secretaries after voting against the
‘arbitrary’ limits during the committee stage of the Broadcasting Bill.
The Sunday Business is planning a mini relaunch for the 2 June issue to
make the paper racier and more colourful. The relaunch will be backed by
a pounds 500,000 ad campaign paid for by new investors, its marketing
director, Phil Lawlor claimed. He said the paper has a circulation of
65,000, but estimates that for every reader in the target audience who
has heard of it, four have not.
Fuller’s has included Doner Cardwell Hawkins as a late addition to the
list of agencies pitching for the pounds 1.5 million relaunch of its
London Pride beer brand. Leagas Delaney, Mitchell Patterson Aldred
Mitchell and Mellors Reay and Partners are also contesting the business.
Oliviero Toscani, Benetton’s controversial creative director, and the
company’s in-house creative department, are reported to be talking to
Apple about producing a pan-European poster campaign for the troubled
computer manufacturer. Apple’s dollars 204 million global account is
held by BBDO, although speculation has been rife that the relationship
News International has included McCann-Erickson Scotland and Marr
Associates on a shortlist of agencies to pitch for a pounds 600,000
assignment to promote the Sun and the News of the World north of the
border. The newly appointed agency will work in co-operation with Simons
Palmer, which currently runs the two accounts for the whole of the UK.
Capital Radio has raided the agency world to poach Optimedia’s head of
research, Abbie Rawson. Rawson, currently head of research at Optimedia,
joins the media owner as sales support manager in the research and sales
Royal Caribbean Cruiseline is close to ending its relationship with
BMP4. The account was said to be worth pounds 1 million when the agency
won it in November 1994 but currently spends only about pounds 300,000.
The Financial Times is to offer a summer discount of 25 per cent off
weekend advertising. The move is designed to attract new advertisers.
The FT is usually known for its no ratecard negotiation policy. The
offer will run from 22 June to 6 July.
The Cannes International Advertising Festival has received a record
number of entries this year, with 4,391 entrants in the film category,
and 4,855 press and poster hopefuls, compared with (respectively) 4,211
and 4,338 last year.