NEWS: HOTLINE

Ciba-Geigy, the Swiss pharmaceutical giant, has carved up the dollars 60 million pan-European advertising business of its self-medication division between two networks, TBWA and Grey. This consolidates the advertising for its over-the-counter brands from more than 20 agencies to two, following a review (Campaign, 19 April). Grey’s media will be handled by its media arm, MediaCom, while TBWA’s media will go through its media brand, Eurospace.

Ciba-Geigy, the Swiss pharmaceutical giant, has carved up the dollars 60

million pan-European advertising business of its self-medication

division between two networks, TBWA and Grey. This consolidates the

advertising for its over-the-counter brands from more than 20 agencies

to two, following a review (Campaign, 19 April). Grey’s media will be

handled by its media arm, MediaCom, while TBWA’s media will go through

its media brand, Eurospace.



The Evening Standard has shortlisted three agencies to pitch for its

pounds 5 million account. Abbott Mead Vickers BBDO, Howell Henry

Chaldecott Lury and Saatchi and Saatchi will meet the newspaper’s

editor, Max Hastings, and the managing director, Ian Pay, this week. The

account is currently handled by the Advertising Syndicate.



The Labour Party will seek to defeat the Government’s plans for cross-

media ownership by forcing a Commons vote in July on whether newspaper

groups with 20 per cent or more of the market should be allowed to bid

for ITV franchises. Labour hopes to exploit Tory doubts which were

evident on Tuesday when the MPs, John Whittingdale and Peter Atkinson,

resigned as Parliamentary Private Secretaries after voting against the

‘arbitrary’ limits during the committee stage of the Broadcasting Bill.



The Sunday Business is planning a mini relaunch for the 2 June issue to

make the paper racier and more colourful. The relaunch will be backed by

a pounds 500,000 ad campaign paid for by new investors, its marketing

director, Phil Lawlor claimed. He said the paper has a circulation of

65,000, but estimates that for every reader in the target audience who

has heard of it, four have not.



Fuller’s has included Doner Cardwell Hawkins as a late addition to the

list of agencies pitching for the pounds 1.5 million relaunch of its

London Pride beer brand. Leagas Delaney, Mitchell Patterson Aldred

Mitchell and Mellors Reay and Partners are also contesting the business.



Oliviero Toscani, Benetton’s controversial creative director, and the

company’s in-house creative department, are reported to be talking to

Apple about producing a pan-European poster campaign for the troubled

computer manufacturer. Apple’s dollars 204 million global account is

held by BBDO, although speculation has been rife that the relationship

is rocky.



News International has included McCann-Erickson Scotland and Marr

Associates on a shortlist of agencies to pitch for a pounds 600,000

assignment to promote the Sun and the News of the World north of the

border. The newly appointed agency will work in co-operation with Simons

Palmer, which currently runs the two accounts for the whole of the UK.



Capital Radio has raided the agency world to poach Optimedia’s head of

research, Abbie Rawson. Rawson, currently head of research at Optimedia,

joins the media owner as sales support manager in the research and sales

development department.



Royal Caribbean Cruiseline is close to ending its relationship with

BMP4. The account was said to be worth pounds 1 million when the agency

won it in November 1994 but currently spends only about pounds 300,000.



The Financial Times is to offer a summer discount of 25 per cent off

weekend advertising. The move is designed to attract new advertisers.

The FT is usually known for its no ratecard negotiation policy. The

offer will run from 22 June to 6 July.



The Cannes International Advertising Festival has received a record

number of entries this year, with 4,391 entrants in the film category,

and 4,855 press and poster hopefuls, compared with (respectively) 4,211

and 4,338 last year.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).