NEWS: HOTLINE

M&C Saatchi is understood to be in talks with the US network, N. W. Ayer and Partners. According to David Kershaw, an M&C Saatchi partner, the agency has talked to a number of networks since its launch last year, but is not interested in making any acquisitions. The group is part- owned by Richard Humphreys, who sold Humphreys Bull Barker, to Saatchi and Saatchi in the 80s. N. W. Ayer’s leading shareholder is a South Korean investor, W. Y. Choi, rumoured to be a major backer of M&C Saatchi.

M&C Saatchi is understood to be in talks with the US network, N. W. Ayer

and Partners. According to David Kershaw, an M&C Saatchi partner, the

agency has talked to a number of networks since its launch last year,

but is not interested in making any acquisitions. The group is part-

owned by Richard Humphreys, who sold Humphreys Bull Barker, to Saatchi

and Saatchi in the 80s. N. W. Ayer’s leading shareholder is a South

Korean investor, W. Y. Choi, rumoured to be a major backer of M&C

Saatchi.



Omnicom is selling its 13 per cent share in Aegis, the holding company

of the media buying group, Carat. The move fuels speculation that the

US-based advertising conglomerate is about to merge the media operations

of its global DDB network with those of BBDO. The news came as Aegis

announced a 67 per cent rise in pre-tax profits to pounds 33.6 million

for the year to December 1995.



Hewlett-Packard is seeing pitches from Saatchi and Saatchi, Publicis,

D’Arcy Masius Benton and Bowles and one other agency for its dollars 30

million pan-European corporate branding account. A decision is expected

next week, with Saatchi and Saatchi, which already holds substantial

chunks of Hewlett-Packard’s business, thought to be the front-runner.



The RAC is understood to be talking to a handful of agencies about its

media business, believed to include the Network, Mediastar and the Media

Centre. Jonathan Durden, a partner at the incumbent, Pattison Horswell

Durden, said: ‘We’re getting on with work’.



The Independent claims to have increased sales of last Saturday’s paper

by an unprecedented 14 per cent week on week, thanks to its Classic Film

Collection promotion (Campaign, 22 March). Unofficial, internal

estimates put sales up 41,000 to over 320,000, compared with an average

daily sale of 290,000 over the six months to February.



Stag Group has appointed Smith and Thompson, Gwyther and White and the

media independent, Booth Lockett Makin, to its pounds 750,000 Stag

furniture and Rest Assured beds account after seeing pitches from three

other shops. The win is the agency’s first since the creative

consultancy, Smith and Thompson, and the marketing consultancy, Gwyther

and White, formed an alliance in February (Campaign, 2 February).



As the Press Awards book went to press, Campaign discovered that

complaints against Bartle Bogle Hegarty’s ad for the International Fund

for Animal Welfare, featuring John Wayne Bobbitt’s severed penis, had

been upheld by the Advertising Standards Authority. Under the rules of

the Campaign Press Awards, any ad that has had a complaint upheld

against it, is ineligible for entry, and it has therefore been

disqualified. Separately, Campaign incorrectly stated in the book that

Ogilvy and Mather’s Guinness ‘pull a pint’ CD-Rom received a

commendation in the best use of online media category. The CD-Rom was

actually nominated best of category. Campaign apologises for any

confusion.



Reebok is supporting its new star-studded commercial for its football

boots with a pounds 3 million media budget. The ad, created by Lowe

Howard-Spink, did not cost pounds 3 million to make, as implied in last

week’s news story (Campaign, 22 March). The 21 celebrities in the ad

received nominal fees and a donation made to Barnados.



The memorial service for the typographer, Brian Hills,will take place on

Tuesday, 23 April, at 12 noon, at St Bride’s Church in Fleet Street.

Hills, who died last December, worked as head of type at TBWA, Lowe

Howard-Spink and KHBB, on accounts such as Land Rover, Lego, Heineken,

Johnnie Walker and Vauxhall.



Mediapolis, the media joint venture between Euro RSCG and Young and

Rubicam, is set to open its doors for business in the UK on 1 July. The

venture, part of a European network, will see the merger of Euro’s media

operation, Mediastar, with Y&R’s in-house media department. Some

redundancies are expected.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).