NEWS: Hungry Eye quickly fills senior job after loss of Richardson

Hungry Eye, the Dutch-backed production company, has orchestrated a dramatic management upheaval by installing a new managing director, Alex West, to replace Jean Richardson.

Hungry Eye, the Dutch-backed production company, has orchestrated a

dramatic management upheaval by installing a new managing director, Alex

West, to replace Jean Richardson.



Richardson left the company last week at short notice (Campaign, 24

November).



West, 25, was previously the publishing manager of the video magazine,

Shots, for two years. He had just started work as marketing manager at

the post-production house, Cel, when he was approached by the Hungry Eye

founder and director, Thed Lenssen, about taking over from Richardson

last month.



The company, which was launched with a fanfare last year with ten

directors and five producers (Campaign, 25 November 1994), is now

without any full-time producers and has just three directors - Simon

Gargette, Ian McKell and Keith Rogerson, plus Lenssen.



According to West, the company will shortly hire four more London-based

directors, plus a full-time researcher and a budgeting specialist, which

he says will ease the load of producers.



‘Hungry Eye has come a long way, and we will build on what has already

been generated,’ he said. ‘The company is reverting to its original plan

to be a creative hothouse. I may not have worked in a production company

before, but as such I am not constrained by existing working methods or

practices from any other production houses.’



Richardson’s parting with Hungry Eye is understood to be over a

difference of opinion with Lenssen and his partner, Robert Swaab, over

the emphasis on profitability as opposed to creativity.



Since its launch, Hungry Eye has been a profitable operation. Its key

films have been Tango Orange for Howell Henry Chaldecott Lury, KFC for

Ogilvy and Mather, McDonald’s for Leo Burnett, and Burtons menswear for

Mellors Reay and Partners.



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