Richard Hytner, the former S. P. Lintas chief executive, has announced
his intention to join the Henley Centre, the WPP-owned strategic
marketing consultancy, in the new role of chief executive.
Hytner’s decision to move away from traditional advertising will come as
a surprise to many in the industry who had expected him to join another
agency as a senior executive or to launch a start-up.
Hytner, however, said he believed the industry was undergoing dramatic
change. ‘Agencies inevitably will have to make their own changes. The
centre of gravity is shifting as more and more clients look to
consultancies like the Henley Centre for strategic advice,’ he said.
Hytner will be joined in his new workplace by a former colleague, Paul
Edwards, the 38-year-old ex-head of planning at S. P. Lintas, who takes
on the title of deputy chairman. The duo will both join on 9 April.
The Henley Centre, a marketing consultancy wholly-owned by the WPP
Group, helps clients ‘anticipate, exploit and create change’ in the
consumer and business markets. Hytner commented: ‘The people in this
company are of a very high quality. I believe Paul and I can build on
the Henley Centre’s formidable reputation and make clients more aware
that it exists.’
Hytner, 36, resigned from the newly formed Ammirati Puris Lintas in
January this year after refusing an offer to join APL’s flagship office
in the US (Campaign, 5 January). His decision to quit was widely
expected following the merger of S. P. Lintas and Lintas i last October.
Edwards, who resigned from APL in January with no firm plans, said at
the time he felt that ‘the agency is a different place from the one I
Bob Tyrrell, chairman of the Henley Centre, who will work closely with
Hytner, said: ‘Richard is one of the marketing world’s brightest and
most admired thinkers and, together with Paul Edwards, he will bring a
huge amount of additional value to our work with clients.’