NEWS: Hytner turns to Henley Centre for new career

Richard Hytner, the former S. P. Lintas chief executive, has announced his intention to join the Henley Centre, the WPP-owned strategic marketing consultancy, in the new role of chief executive.

Richard Hytner, the former S. P. Lintas chief executive, has announced

his intention to join the Henley Centre, the WPP-owned strategic

marketing consultancy, in the new role of chief executive.



Hytner’s decision to move away from traditional advertising will come as

a surprise to many in the industry who had expected him to join another

agency as a senior executive or to launch a start-up.



Hytner, however, said he believed the industry was undergoing dramatic

change. ‘Agencies inevitably will have to make their own changes. The

centre of gravity is shifting as more and more clients look to

consultancies like the Henley Centre for strategic advice,’ he said.



Hytner will be joined in his new workplace by a former colleague, Paul

Edwards, the 38-year-old ex-head of planning at S. P. Lintas, who takes

on the title of deputy chairman. The duo will both join on 9 April.



The Henley Centre, a marketing consultancy wholly-owned by the WPP

Group, helps clients ‘anticipate, exploit and create change’ in the

consumer and business markets. Hytner commented: ‘The people in this

company are of a very high quality. I believe Paul and I can build on

the Henley Centre’s formidable reputation and make clients more aware

that it exists.’



Hytner, 36, resigned from the newly formed Ammirati Puris Lintas in

January this year after refusing an offer to join APL’s flagship office

in the US (Campaign, 5 January). His decision to quit was widely

expected following the merger of S. P. Lintas and Lintas i last October.



Edwards, who resigned from APL in January with no firm plans, said at

the time he felt that ‘the agency is a different place from the one I

joined’.



Bob Tyrrell, chairman of the Henley Centre, who will work closely with

Hytner, said: ‘Richard is one of the marketing world’s brightest and

most admired thinkers and, together with Paul Edwards, he will bring a

huge amount of additional value to our work with clients.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).