Carlton UK Sales, the sales house for Carlton and Central Television, is
beefing up its non-terrestrial TV sales by taking over the contract for
Mirror Group’s Live TV.
Carlton Cable and Satellite Sales, the fledgling sales division, will
begin selling airtime for Live TV from 1 April after wresting the
contract from Scott Lynds. The move comes amid growing speculation that
Carlton Communications is plotting a bid to take over Mirror Group.
Live TV is the first independent broadcaster to hand its sales over to
Carlton’s cable and satellite sales operation, headed by David
Jane Wroe, the sales director of Live TV, said that the decision to move
airtime sales into Carlton reflected the channel’s desire to ‘move up a
Carlton Cable and Satellite Sales already handles airtime for the
SelecTV cable channel, which Carlton bought from the eponymous
production company in January. Sanderson said that, as a stablemate to
SelecTV, the Live TV account would help Carlton’s ambition to ‘represent
a group of the best-resourced and most clearly focused channels’.
Live TV’s move reflects a trend towards consolidation in the cable and
satellite airtime sales market as channels group together to offer a
stronger sell to advertisers.
United Artists Programming is planning to set up a cable and satellite
sales house, possibly encompassing sales for UK Gold and UK Living.
Granada Satellite Broadcasting, which plans to launch a number of
satellite channels at the end of this year, has also been approaching
other non-terrestrial channels with a view to handling their sales.
M&C Saatchi launches a nationwide advertising campaign for the
Independent this week in support of the title’s biggest promotion in
The broadsheet has invested more than pounds 500,000 in the Independent
Classic Film Collection, which will offer buyers of the Saturday paper a
classic video, available at the point of sale, for pounds 3.
The first video, available with this Saturday’s issue, is When Harry met
Sally. Films to follow include One Flew Over the Cuckoo’s Nest, the
Graduate and Casablanca.
The promotion is the brainchild of Charles Kirchner, the brand
development director of Mirror Group Newspapers. Kirchner, a former
Rothman’s marketing director, has recently taken over responsibility for
the advertising and promotion of all the group’s titles.
The campaign, embracing cinema, TV, radio and outdoor, continues the
cheeky tone of M&C Saatchi’s previous work for the paper.
In the cinema ad, an old lady tells of the first time she saw When Harry
met Sally. Just as the monologue is getting tedious, she delivers the
punchline: ‘I laughed and laughed so much I pissed myself.’
A separate TV commercial, based on the same theme, will run in London
only. Posters of lookalikes of stars such as Meg Ryan and Jack Nicholson
reading the paper will run on London Underground and bus-sides in London
and the North. Radio ads will run nationally.
The commercials were written by Tony Barry and art directed by Kevin
Thomas at M&C Saatchi, with Alex Oei and Tim Harris art directing and
writing the posters. Theo Delaney directed the TV and cinema ads through
Spots, while media buying across the whole campaign is handled by Zenith