NEWS: Indexfinger unveils consumer Website for leading optician

Indexfinger, the interactive agency launched in July by the former nucleus of Lowe Howard-Spink’s new-media department, Mark Dickinson and Robert Hamilton, has rolled out its first work - a consumer Website for the optician, Dollond and Aitchison.

Indexfinger, the interactive agency launched in July by the former

nucleus of Lowe Howard-Spink’s new-media department, Mark Dickinson and

Robert Hamilton, has rolled out its first work - a consumer Website for

the optician, Dollond and Aitchison.



The site for the high-street chain focuses on a piece of software that

is designed to help personal computer users avoid eye strain.



The software, called EyeSaver, can be downloaded free of charge from the

company’s Internet site.



After it is installed, the software will appear as a pop-up window

suggesting that users take a break from the PC screen after a sustained

period of use.



Indexfinger opened its doors for business on 12 August after Dickinson

and Hamilton completed a spell of ‘gardening leave’ that followed their

departure from Lowes (Campaign, 12 July).



The decision to launch a site with EyeSaver software came on the back of

recent research carried out by D&A which showed that VDU users are

becoming increasingly concerned about the long-term effects of computer

screens.



In addition, the Website’s Styleyes section advises users on the most

appropriate style of glasses for their face.



Alisdair Luxmoore, the marketing director of D&A, said: ‘We wanted to do

something new on the Internet. Both Eyesaver and Styleyes are new

concepts that deliver the benefits to the user the first time they log

on.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).