Euro RSCG has captured the dollars 120 million Intel account, pulling
off a worldwide media and creative coup worth at least pounds 7 million
in the UK.
Intel, the world’s biggest manufacturer of computer chips, was formerly
handled by Publicis and Optimedia in Europe and a variety of agencies in
the rest of the world.
The media will now be handled by Mediapolis both in Continental Europe
and parts of Asia. Mediastar will run the UK account until Mediapolis
opens its doors here later this year.
The win follows Euro RSCG’s acquisition of a majority interest in Dahlin
Smith White, the Salt Lake City, Utah, agency that has held the Intel
account in the US for six years.
DSW, which specialises in hi-tech accounts, plans to open a San
Francisco office, which will significantly increase Euro RSCG’s presence
on the West Coast.
Microsoft, the computer software manufacturer and a major international
client of Euro RSCG, has been informed of the Intel win.
Brett Gosper, the chief executive of Euro RSCG Wnek Gosper, insisted:
‘The two clients are different companies, working in different areas.
There is a convergence of technologies, but no conflict of interest.’
The appointment crowns a trio of victories for Euro RSCG this week.
The agency has also snatched the pounds 2 million Evian business from
TBWA, which has held the account for the past ten years, and taken
Procter and Gamble’s pan-European Clearasil business from D’Arcy Masius
Benton and Bowles.